buyhatke.com used referral program marketing to increase the downloads of their browser extension. Buyhatke offers price comparison extension for online products. Buyhatke became trending on twitter by their innovative referral program marketing. They achieved a decent increase in extension downloads and a 10 times reach through referral invites. Below is a brief summary of implementation.
To increase browser extension downloads through referral program marketing
Flipkart shopping gift voucher for every 5 buyhatke browser extension download through referrals.
Below are some numbers for the month of february as approved by them
Buyhatke activated the referral tracking on their post extension download page. They passed the unique extension download id in the orderID parameter of the InviteReferrals javascript widget to keep track of each extension download via referral program. They used these extension id’s to identify any potential cheat.
Buyhatke used very creative designs to announce their customer referral campaign
They used facebook offers as an effective referral program marketing technique
Buyhatke became trending on twitter with tweets about their customer referral campaign
Buyhatke announced their campaign winners on social media to motivate the customers to refer even more friends.
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