Customer loyalty programs are no longer a novelty but a cornerstone of successful marketing strategies. Their roots go back to the 1930s when retailers first used trading stamps. Today, successful loyalty...

E-business is cutthroat. Each business is searching for effective ways to increase sales and get more customers. The most effective, along with that, is one of the underused bonus schemes, the referral program...

A strong online presence is one of the key factors behind the popularity of successful brands. Without a robust online presence, even perfect products risk falling short. That is to say, solid digital...

The role of AI and machine learning is big in today’s world. We all do know this and try our best to make the most use of it. If you have a company or plan to start a company in 2024, then you might...