Did you know that most mobile apps lose more than 70% of users within the first three days? By Day 30, that figure often falls below 10%. These numbers demonstrate why teams must adopt app retention strategies...

In the software quality assurance (QA) process, one of the critical components is the test automation. Test automation traditionally is performed by writing scripts that run predefined actions to verify the...

Viral marketing is one of the most exciting forms of digital marketing. It can turn a small business into a global brand overnight. Any brand can become the next big trend with the power of social media and...

The right tools can simplify the process of managing and automating referral programs, making it easier to incentivize and track customer referrals. In this article, we’ll dive into five of the best tools to...