The Five Best Email Tools For Boosting Referral Marketing Results

The right tools can simplify the process of managing and automating referral programs, making it easier to incentivize and track customer referrals. In this article, we’ll dive into five of the best tools to optimize your referral marketing efforts.

Referral marketing is a strategy that incentivizes existing customers to refer new customers to a business or product. It leverages the power of word-of-mouth by turning satisfied customers into brand advocates who share their positive experiences with friends, family, or colleagues. The correct email software can simplify managing and automating referral programs, making incentivizing and tracking customer referrals easier. Take the effort out of your referral campaign with our picks of the five best email tools to use for referral marketing.

NotifyVisitors

G2 Rating: 4.8/5 ⭐ with 258 reviews

 

NotifyVisitors is a versatile email marketing and automation platform that helps businesses engage customers through personalized, behavior-driven campaigns. It’s especially effective for businesses looking to automate outreach, boost conversions, and track user engagement across multiple touchpoints. With a strong emphasis on personalization and segmentation, NotifyVisitors makes it easy to create targeted campaigns that drive results.

 

Top Features

• Behavioral targeting to send emails based on user actions.
• Drag-and-drop email editor for easy campaign creation.
• Advanced audience segmentation for precise targeting.
• Automated email workflows to streamline user journeys.
• A/B testing to optimize subject lines and content.
• Real-time analytics to track performance and engagement.
• Omnichannel support including SMS, push, and WhatsApp.
• Lead capture tools like pop-ups and signup forms.

 

Pricing

NotifyVisitors offers flexible pricing based on the number of contacts and features you need. Here’s a general breakdown:

• Free Plan – Available with limited features for small teams or testing purposes.
• Startup Plan – Starts around $49/month, suitable for growing businesses.
• Growth Plan – Starting at $99/month, includes advanced automation and segmentation features.
• Enterprise Plan – Custom pricing for larger organizations needing dedicated support, onboarding, and enterprise-grade features.

 

Instantly

G2 Rating: 4.8/5 ⭐ with 3,681 reviews

Instantly is the perfect cold email tool with plenty of features for streamlining your referral marketing campaign. It enhances referral marketing efforts by automating vital email outreach tasks such as data analysis, lead nurturing, deliverability improvement, lead generation, and client relationship management. Users can monitor open rates, responses, account reputation, and campaign progress using built-in tracking and analytics tools. Their extensive platform also offers automation tools to automatically generate and send personalized outreach, which allows businesses to perform referral marketing effortlessly.

Top Features

• AI-driven content personalization generates tailored emails to foster meaningful engagement with clients.
• Website visitor tracking is used to collect contact data for detailed CRM profiles.
• Automated follow-up scheduling to assist businesses with nurturing leads effortlessly.
• Natural email warmup to ensure deliverability and enhance email account reputation.

Pricing

Instantly offers flexible pricing plans to suit the needs and budgets of any marketing campaign.

Their prices are categorized into three packages, which include:

• Growth: $37/month
• Hypergrowth: $97/month
• Lightspeed: $358/month
• Enterprise: Custom Pricing

Mailshake

G2 Rating: 4.7/5 ⭐ with 313 reviews

Mailshake is a sales engagement platform designed to help businesses and sales teams create and send personalized emails. The platform aims to improve outreach efficiency and increase the chances of connecting with prospects by streamlining outreach processes and enhancing marketing content. The platform also supports social media and phone outreach, making it a beneficial tool for referral campaigns. 

Top Features:

• Multichannel capabilities with phone, email, or LinkedIn outreach options.
• Easy-to-use monitoring tools to stay updated on your campaign’s progress.
• Data and content sharing for convenient collaboration with your marketing team.
• Automated follow-up messages to nurture leads and communicate your brand effortlessly.

Pricing

Mailshake offers three pricing categories designed to suit different user needs. Below is a quick breakdown of their options. 

• Starter: $29/month
• Email Outreach: $49/month
• Sales Engagement: $99/month

Klaviyo

G2 Rating: 4.6/5 ⭐ with 1,073 reviews

Klaviyo is a marketing platform that delivers personalized email and SMS campaigns to help businesses build stronger customer relationships. It specializes in segmenting audiences and automating tailored messages based on customer behavior and preferences. The software also conveniently integrates with popular e-commerce platforms to let online businesses take advantage of its automation features.

Top Features

• Advanced segmentation for targeting specific customer groups.
• Personalized email and SMS content generation based on observed customer behavior.
• Data Analytics and reporting to track campaign performance and identify areas for improvement.
• Automation workflows for lead-nurturing processes like follow-ups and abandoned cart recovery.

Pricing

Klaviyo offers budget-friendly credit packages containing the essential email and SMS tools. These packages are customizable with options to add features like analytics for an additional monthly cost.

• Email + SMS: $35/month (5,000 emails + 1,250 SMS/MMS credits)
• Email: $20/month (5,000 emails)

Brevo

G2 Rating: 4.5/5 ⭐ with 2,317 reviews

Brevo is a user-friendly and versatile email platform that helps businesses streamline communication efforts. The software features a variety of customizable templates and easy-to-use editing features to make campaign creation convenient and effortless. Users can also automate email timing and content based on customer behaviour.

Top Features

• Along with email, the platform offers multiple communication channels, including SMS and live chat.
• Drag-and-drop email editor with pre-designed templates for easy campaign creation.
• A/B testing tools help marketers evaluate subject lines and content for better engagement.
• Campaign scheduling to send emails at times when engagement is more likely.

Pricing

Brevo offers three customizable subscription packages depending on the number of users on your team and how many emails you wish to send each month. The monthly costs are as follows:

• Starter: Starting from $10/month
• Business: Starting from $22/month
• Enterprise: Custom Price

Mailtrap.io

G2 Rating: 4.8/5 ⭐ with 58 reviews

Mailtrap is a tool designed for developers to test and improve their email workflows in a safe environment. One of its standout features is its ability to protect your account reputation by stopping outgoing mail that will end up in the spam folders. It provides a virtual inbox where marketers can easily review and touch up emails to avoid deliverability issues. This makes it an excellent tool for referral marketing because it ensures that your emails have a high chance of engagement.

Key Takeaways

Pressed for time? Here is a quick list of the key takeaways from our top email software choices.

• NotifyVisitors enhances referral marketing by automating personalized email journeys and tracking user behavior to drive higher engagement and conversions.
• Instantly enhances referral marketing with extensive features like automated content personalization, AI-driven analytics, relationship management, and website tracking.
• Mailshake offers follow-up features and engagement tracking to ensure that referral requests are consistent and effective.
• Klaviyo facilitates referral marketing by leveraging detailed customer data to automate the creation of highly targeted and personalized referral programs.
• Brevo supports referral campaigns by allowing businesses to easily create multi-channel referral programs that include email, SMS, and LinkedIn live chat messages.
• Mailtrap is primarily a testing tool that ensures outbound emails are correctly formatted to improve deliverability and create high-quality emails before they are sent out.

 

Ready to make significant improvements in your referral marketing campaign? Try leveraging these powerful email tools to discover how they can help you grow your network and reach your marketing goals today!