Category - Marketing

A Guide on Customer-Centric Marketing

A Guide to Customer-Centric Marketing

When it comes to your business, customer centricity is key. This means taking the time to understand and appreciate your customers’ needs and then meeting those needs in a way that benefits you as an individual...

A Guide on People-Based Marketing

A Guide on People-Based Marketing

Lately, consumers have quickly come to anticipate a certain level of personalization while interacting with a certain brand. Many touch points guide someone in making a purchase, and today’s customers expect brands to...