Category - Marketing

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing, and each can be catered to address the marketer’s specific goals. Event...

Customer appreciation is the art of expressing gratitude towards your customers. It should be a consistent and fair approach towards engagement that conveys each customer is important to your success. Prioritizing...

Niche marketing means channeling all the marketing efforts towards one well-defined population segment. In other words, niche marketing is a very concentrated form of marketing. Marketers identify the niches to target...

We all love the recognition for our efforts. Do you remember the last time someone appreciates your work — it stuck in your mind and meant something, didn’t it? But if we talk about employee recognition, it is not...

Social currency means your influence on social networks, online and offline communities, and the standard by which others share your business.  Are you doing anything that stands out from the competition? Do people look...

A strategic alliance is partnering with a vendor to ultimately partner up with your customers’ needs. Read this blog to know in detail about the importance of strategic alliances. An enterprise or an organization might...

Brand ambassador programs are one of the most powerful ways to promote your business. They connect the virality of word of mouth with the power of authoritative figures and influencers. Let’s start by determining...

What is a Channel Partner? A channel partner is a business that markets products and services for a technology manufacturer or vendor. This technology may comprise hardware, traditional software, Software as a Service...

What is relationship marketing? Relationship marketing is a kind of marketing that focuses on developing more profound, more significant relationships with customers to assure long-term satisfaction and brand loyalty...

There are so many branding strategies you can choose from, and it may be tough to decide which branding types go well for your business. Some of the safest ways to choose brand strategies are, to begin with knowing what...