Category - Marketing

Smart marketers have more channels available to influence buyers than ever before, and it’s important to maximize the impact of as many of these channels as possible. However, marketing through various channels...

In today’s competitive era, it has become important to follow a marketing process; thus, if you don’t have a marketing process in place, then it’s the right time to start drawing one up as it informs...

In today’s data-driven era, marketing has also changed. Therefore, you need to evolve new techniques to push people to purchase and make sure that people’s impression of your brand or company is alive and...

Today, saas is a popular business model. There are several advantages to the software as a service (SaaS) offer like lower costs, a smaller sales cycle, and recurring revenue, to name a few — but marketing is not one of...

Guerrilla marketing is a technique through which you can do publicity and, as a result, brand awareness by encouraging unconventional methods intended to excite surprise, wonder, or shock. Therefore, to understand it...

Buzz Marketing creates a buzz about a product, brand, or service in the target market base, so there is hype amongst users or consumers to broaden reach, increase lead generations, and improve conversions. In this post...

Today, whenever we talk about digital marketing, SEO and Pay-per-click (PPC) are usually among the best choices for companies’ digital marketing professionals to approach new audiences and expand their customer base...

Have you ever heard about Direct marketing? And if yes, then how are you building your strategy? Don’t worry if you do not know what it is all about. We will get you covered. It is one of the most powerful...

Marketing is the backbone of every business. The product’s future depends upon the marketing your brand does. Therefore, it is crucial to understand the 5 Ps of Marketing, that is also known as the marketing mix...

Today, we live in a world where everything is evolving, so marketing, as we all know that marketing is imperative for every industry. Over the past few years, it has had to keep up with technology shifts the same way...