Campaign launch email should be designed with care to convey the right message to your customers. The campaign announcement email should contain following information in order
1. Highlight the customer referral program launch and referral incentives to be won
2. Highlight the call to action button that will take the customer to referral page where he can invite friends.
3. List the step by step process to refer friends in the email template itself.
Here is how our client lenskart designed it’s customer referral program announcement email.
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