Brand equity is based on customer insight: customers will tend to purchase a product they appreciate and trust. When a brand is known and trusted to the point that the customer recognizes it and holds a deep psychological bond with it, your brand equity is valuable. For more information, read the brand equity infographic below .
Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.