Referral programs have become a powerful way for companies to expand their customer base while keeping costs efficient. People trust recommendations from friends more than any advertisement, which makes word...

Marketers love chasing shiny objects. More keywords. More ads. More backlinks bought from some sketchy “outreach service.” Meanwhile, the obvious growth lever sits untouched. A referral program. Referrals...

Did you know that most mobile apps lose more than 70% of users within the first three days? By Day 30, that figure often falls below 10%. These numbers demonstrate why teams must adopt app retention strategies...

In the software quality assurance (QA) process, one of the critical components is the test automation. Test automation traditionally is performed by writing scripts that run predefined actions to verify the...