Referral Marketing for Travel Industry

Referral Marketing for Travel Industry

Give value to your customers and see how your business climbs to the new heights. Reward them and make them feel precious. It is one of those competitive businesses that need new customers every day. So, they need to plan their strategies differently. But as we all know, if we want to succeed, we should also take care of our existing customers. And retaining existing customers is an even more difficult task for them. 

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Travel companies use mostly these kinds of offers on their site:

  • Inviting your friend using a custom URL or any sign-up code.
  • Offering discounts to referee for his first booking
  • After the referee makes the payment, rewards get transferred to both the referrer and referee.

If you want to launch a referral campaign then kept these two things in your mind-

The referral program should be connecting new customers.

The purpose of the referral program is to attract new customers so that they can try your services.  Launch such a program that offers benefits to existing customers while adding new.

Incentives are a great way to attract new customers. Give away products and services to the referee so that they can also become a part of the community.

Terms and conditions should be clearly stated in the referral program.

While launching a program, plan terms & conditions first. It should be very clear how referrers can get benefits, and how they can refer their friends, how many times they can take advantage.

Some companies put restrictions on referral program sharing options so that only valuable customers can get links with them. 

How ThomasCook takes advantage of the referral program.

About Thomas Cook

ThomasCook is an Indian travel agency, located in Mumbai, uses a referral program to boost their business at an affordable cost.

 As we know, Referral Marketing is also known as a word of mouth marketing, which provides benefits to both the referrer and the referee, and ThomasCook takes advantage of it.

Their referral program contains three easy steps.

Step 1

Refer a friend and referrer will get a travel coupon of Rs 12000.

Step 2

When the referee buys any product or service using the link.

Step 3

Additionally, both of them will get the BookMyShow voucher of INR 500.

Terms and conditions should be clearly stated in the referral program.

InviteReferrals provide unique features to their customers.

Let’s learn them one by one.

  • Supports multiple platforms
  • In-depth analytics
  • Fully customizable plans
  • Multiple referrals and social sharing options
  • A personalized coupon based program
  • Role-based collaboration for the entire team
  • Great team support

Why Customers Love

Neil Patel, Digital Marketing Expert

Used by 20,000+ Customers in 25+ Languages

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