{"id":9452,"date":"2022-02-15T11:00:04","date_gmt":"2022-02-15T11:00:04","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=9452"},"modified":"2023-02-01T05:14:14","modified_gmt":"2023-02-01T05:14:14","slug":"neon-earth-referral-program-case-study","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/neon-earth-referral-program-case-study\/","title":{"rendered":"Neon Earth Referral Program: Tier-Based Customer Rewarding System"},"content":{"rendered":"\n

Neon Earth<\/em><\/strong> is a company that is all about creating amazing products with designs everyone craves. Their business is about customizing each and everything around us, be it cushion covers, coffee mugs, custom gifts, or decor.<\/p>\n\n\n\n

Neon Earth already had a strong community. But they needed to make a space to reward their customers for their loyalty to the brand.
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So how did Neon Earth use its referral program<\/a> to connect with customers and expand their community?<\/p>\n\n\n\n

Strategy 1: Don\u2019t act like a stranger<\/strong><\/h3>\n\n\n\n
\"Don\u2019t<\/figure><\/div>\n\n\n\n

Neon earth is a personalized and customized gifting company since people love to personalize everyday things. They understand that customization and quality is the best way to strengthen your bond with your customers and grow your community. Moreover, they recognized that their shoppers wanted to connect with the products and designs, so they geared their referral program to reflect them. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Strategy 2: Give a little bit!<\/strong><\/h3>\n\n\n\n
\"Give<\/figure><\/div>\n\n\n\n

Shoppers love a value exchange from a brand before becoming active community members. So, they want to make sure they get something for their loyalty. <\/p>\n\n\n\n

To better reward their shoppers, Neon Earth added tiers to their program. Here, members with a higher lifetime value earn more exclusive perks as a thank you for being long-term members. Here’s the deal.<\/p>\n\n\n\n