{"id":9436,"date":"2022-02-15T08:20:20","date_gmt":"2022-02-15T08:20:20","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=9436"},"modified":"2022-03-04T10:30:49","modified_gmt":"2022-03-04T10:30:49","slug":"titan-referral-program-case-study","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/titan-referral-program-case-study\/","title":{"rendered":"Titan Referral Program: Optimizing Referral Experience"},"content":{"rendered":"\n

Titan is an Indian luxury products brand that mainly manufactures accessories, watches, and eyewear. It was founded in 1984; Titan has changed the way customers shop accessories and watches online. 
<\/p>\n\n\n\n

Titan\u2019s Objective<\/h2>\n\n\n\n
\"Titan\u2019s<\/figure><\/div>\n\n\n\n

Before starting with InviteReferrals, Titan launched a referral program, but it wasn’t precisely driven, effectively promoted, or optimized for rewards. Instead, they wanted to use their powerful word-of-mouth<\/a> promotion to its maximum potential. Because they felt that their customers would like a comprehensive choice of bonus options, the original program rewarded customers with discounts and reward options from third-party retailers.
<\/p>\n\n\n\n

Challenge<\/h3>\n\n\n\n
\"Challenge\"<\/figure><\/div>\n\n\n\n

The primary challenge for Titan was to find the right rewards to let their customers engage with their referral program. As a retailer of high-priced items that are bought relatively infrequently, Titan had to consider several things while designing a referral incentive:<\/p>\n\n\n\n

  1. Offering various reward options (like gift cards) so that customers could decide what works for them<\/li>
  2. Incorporating an in-store reward option (like a discount) to let customers coming back for products like anniversary gifts<\/li>
  3. Trying out different reward options to see the best possible solution.<\/li><\/ol>\n\n\n\n

    Solution<\/h3>\n\n\n\n
    \"Solution\"<\/figure><\/div>\n\n\n\n

    Titan surveyed their brand ambassadors to discover their favorite online retailers. Based on the information gathered, they offered a coupon worth Rs 500.
    <\/p>\n\n\n\n

    InviteReferrals launched Titan’s new optimized referral campaign<\/a>, along with A\/B testing for every stage of the referral funnel. Titan achieved outstanding results after analyzing the campaign’s performance and making adjustments.
    <\/p>\n\n\n\n

    InviteReferrals enhanced the referral experience by offering customers rewards and signup options. In addition, the referral program’s gamification features incorporated a widget that tracked the customer’s purchase progress on mobile. In contrast to the standard layout, the progress tracker encouraged customers to share 15% more often, leading to 30% more purchases!<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Once a referred friend came to claim their coupon reward, they were presented with a landing page. As a result, Titan also witnessed 62% more site visits from these referred friends.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Results<\/h3>\n\n\n\n

    InviteReferrals referral program lets Titan leverage already-occurring offline behavior by driving it online to be tracked and expanded. Now, people talking about their products are funneled into the referral program.<\/p>\n\n\n\n

    A referral program<\/a> is cost-effective, and it’s an even more impactful strategy as referrals are coming to us through friends.<\/p>\n\n\n\n

    Apart from rewards optimization and referral gamification, the program’s advocacy rate has reached 15%, which surpasses their benchmark. As a result, the program’s ROI has now reached 50x.
    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Titan is an Indian luxury products brand that mainly manufactures accessories, watches, and eyewear. It was founded in 1984; Titan has changed the way customers shop accessories and watches online.  Titan\u2019s Objective Before starting with InviteReferrals, Titan launched a referral program, but it wasn’t precisely driven, effectively promoted, or optimized for rewards. Instead, they wanted […]<\/p>\n","protected":false},"author":24,"featured_media":9462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=9436"}],"version-history":[{"count":10,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9436\/revisions"}],"predecessor-version":[{"id":9600,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9436\/revisions\/9600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/9462"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=9436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=9436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=9436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}