{"id":9289,"date":"2022-01-31T12:13:23","date_gmt":"2022-01-31T12:13:23","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=9289"},"modified":"2025-05-08T14:06:29","modified_gmt":"2025-05-08T14:06:29","slug":"ecommerce-statistics","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/ecommerce-statistics\/","title":{"rendered":"65+ Useful Ecommerce Statistics you Must know in 2024"},"content":{"rendered":"\r\n

The eCommerce growth is incredible, especially after the pandemic.\u00a0 It’s not going to slow down. In this post, we have compiled 65+ eCommerce statistics<\/strong> to showcase how influential eCommerce has become in today’s time.<\/p>\r\n\r\n\r\n\r\n

So without any further delay, let’s have a look at some eCommerce statistics you must know.<\/p>\r\n\r\n\r\n\r\n

Some powerful eCommerce statistics you must know.<\/h2>\r\n\r\n\r\n\r\n
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  1. 90% of Instagram users follow a business.\u00a0 (Business Instagram)

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  2. 200 million Instagram users visit at least one business profile daily. (Facebook for Businesses) \u00a0

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  3. 81% of people use Instagram to help research products and services. (Business Instagram)

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  4. Brand Stories have an 86% completion rate. (Conviva)

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  5. 55% of fashion shoppers have purchased based on an Instagram creator’s post. (Creators)

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  6. 67% of brands use Instagram for influencer marketing<\/a>. (Influencer Marketing Hub)

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  7. 32% of online shoppers own at least one connected home device. (UPS)

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  8. Only 2.86% of eCommerce, website visits convert into a purchase. (Invesp)

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  9. In the US, 2 in 5 consumers (41%) receive 1-2 packages from Amazon per week, and that number jumps to 50% for consumers ages 18-25 and 57% for consumers ages 26-35. (Walker Sands)

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  10. The #1 reason people shop online is that they can shop at all hours of the day. (KPMG)

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  11. Businesses have lost $756 billion in the last year because of poor eCommerce personalization. (OptinMonster)

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  12. 6 out of 10 American shoppers use self-service tools for their concerns, including websites (24%), mobile apps (14%), IVR Systems<\/a> , and VoIP (13%) or online live chat (12%). (Amex)

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  13. Globally, 57% of online shoppers buy from overseas retailers. (Nielsen)

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  14. 46.5% of small to mid-sized businesses say that offering free shipping increases profits. (MCM)

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  15. If you require account creation during the checkout process, 23% of people will abandon carts immediately. (Baymard Institute)

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  16. The average cart abandonment rate across all industries is 69.89%. (Baymard Institute)

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  17. Exit-Intent, popups have helped recover 53% of abandoning visitors. (OptinMonster)

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  18. 130 million Instagram users tap on shopping posts every month. (Business Instagram)

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  19. 50% of people have visited a website to purchase after seeing a product or service in Stories.\u00a0 (Business Instagram)

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  20. Slow-loading sites increase the abandonment rate by 75%. (Baymard Institute)

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  21. The product with the highest abandonment rate is clothing (40%), followed by tech (18%) and home products (16%). (OptinMonster)

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  22. eCommerce sites can gain a 35% increase in conversion rates with an optimized checkout design. (Baymard Institute)

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  23. At an average abandonment rate of nearly 70%, eCommerce sites could be losing a total of $3 billion a year. (Disruptive Advertising)<\/li>\r\n
  24. Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%) and desktops\/laptops (67%). (OptinMonster)

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  25. The biggest reason for shopping, cart abandonment is extra costs too high.\u00a0 (Baymard Institute)

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  26. The number of channels earning six figures each year on YouTube has increased by 40% year on year. (YouTube Press)

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  27. “How to” grows 70 percent year over year. (SearchEngineLand)

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  28. Consumers are 64-85% more likely to buy a product after viewing a product video. (BigCommerce)

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  29. 62% of businesses use YouTube, as a medium to post video content. (Buffer)

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  30. 9% of all small businesses in the US use YouTube. (Brandwatch)

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  31. 90% of people say they discover new brands or products on YouTube.\u00a0 (Think with Google)

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  32. 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy. (State of Conversion Optimization Report)

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  33. The e-commerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. (BigCommerce)

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  34. Shoppable social media features will help independent retailers achieve convenience and reliability.\u00a0 (Shopify for Yotpo)

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  35. Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. (OptinMonster)

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  36. Nonprofits lose about $15k\/year in donations due to spam filters blocking fundraising campaign emails. (Philanthropy.com)

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  37. Transactional emails, get 8x more opens and clicks than any other email campaign<\/a> and make 6x the money. (Experian)

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  38. Email marketing contributes to 20% of traffic driving eCommerce sales.\u00a0 (Wolfgang Digital)

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  39. 61% of online consumers in the United States have purchased based on recommendations from a blog. (Content Marketing Institute)

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  40. Content creates three times more leads than ads and costs 62% less. (Awin, BloggingX)

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  41. Content marketing has improved revenues for affiliate marketers by 240%. (TrueList)

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  42. 80% of brands say they’ve increased the amount of content they produce.\u00a0 (Influencer Marketing Hub)

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  43. Shopping is a top priority for 48% of Pinterest users. (eMarketer)

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  44. 85% of Pinners put visuals first when shopping for apparel and furniture. (Pinterest)

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  45. The average revenue earned per US user (ARPU) went up 26% to $4 in 2019 is significantly higher than international users, who average a spending of $0.21. (Pinterest letter to Shareholders)

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  46. Pins that show a product or service in action are 67% more likely to drive sales. (A Pinterest report)

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  47. The top three goals of influencer marketing are increasing brand awareness<\/a> (85%), reaching new audiences (71%), and generating sales\/conversions (64%). (MediaKix)

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  48. Most brands (59%) have a standalone budget for content marketing, and 75% of them intend to dedicate a budget to influencer marketing in 2021. (Influencer Marketing Hub)

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  49. 90% of our survey, respondents believe influencer marketing to be an effective form of marketing. (Influencer Marketing Hub)

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  50. 36% of brands still tend to pay their influencers with free product samples (or discounts on more expensive products) rather than paying cash. (Influencer Marketing Hub)

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  51. 40% of online marketers consider affiliate marketing a crucial skill .(BloggingX)

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  52. 64.48% of affiliate marketers generate traffic by blogging. (Awin, BloggingX)

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  53. 9% of affiliate marketers make over $50,000 annually. (VigLink)

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  54. In 2018, the biggest online marketplace based on gross merchandise volume was the Chinese platform Taobao, with a GMV of 515 billion US dollars. (Statista)

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  55. Tmall and Amazon ranked second and third with 432 and 344 billion US dollars in annual third-party GMV, respectively.\u00a0 (Statista)

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  56. 67% of respondents prefer their influencer marketing to be campaign-based rather than always-on. (Influencer Marketing Hub)

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  57. Micro-influencers on Instagram boast an average engagement rate of 3.86%. However, this declines for every level of an influencer before hitting 1.21% for mega-influencers. (Influencer Marketing Hub)

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  58. 61% of marketers agree that finding the right influencers for a campaign is difficult. (MediaKix)

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  59. 81% of brands use an affiliate program to promote their products or services. (Rakuten)

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  60. Affiliate marketing generates 16% of all e-commerce sales in the US and Canada. (Business Insider)

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  61. 94% of publishers use multiple affiliate marketing networks.\u00a0(Affise)

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  62. Amazon maintained its spot as the No. 1 online retailer in North America, with revenues of over $296 billion in 2020. (DigitalCommerce360)

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  63. The B2B, eCommerce market sees success in its email campaigns because they provide compelling content for each customer journey stage. (B2B Marketing Community)

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  64. 61% of consumers prefer to be contacted by brands via email. (Statista)

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  65. Email marketing yields $44 for each $1 spent for a 4400% ROI. (OptinMonster)

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  66. 58% of the top, 1,000 US online retailers send welcome emails. (Smart Insights)

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  67. Segmented campaigns to email subscribers drive a 760% increase in revenue. (Campaign Monitor)

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  68. 38.5% of brands view influencer marketing as success based on conversions and sales. (Influencer Marketing Hub)

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  69. 67% of brands use Instagram for influencer marketing. (Influencer Marketing Hub)

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  70. The percentage of brands using TikTok for influencer marketing has increased.\u00a0 (Influencer Marketing Hub)

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  71. Sales on Amazon alone represented nearly a third\u201431.4%\u2014of all US e-commerce sales growth in 2020, down from 43.8% share in 2019. (DigitalCommerce360)

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  72. The top 100 retailers (minus Amazon) had a 74.1% share of e-commerce growth in 2020, up significantly from a 49.4% in 2019. (DigitalCommerce360)<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    These are some of the useful eCommerce statistics<\/em> you should know before implementing your strategy.<\/p>\r\n\r\n\r\n\r\n

    Conclusion<\/h3>\r\n\r\n\r\n\r\n

    After reading this post on eCommerce statistics<\/span>, you may get an idea of how useful they are. Before planning or implementing it is recommended to go through them thoroughly to have a better idea about eCommerce.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    The eCommerce growth is incredible, especially after the pandemic.\u00a0 It’s not going to slow down. In this post, we have compiled 65+ eCommerce statistics to showcase how influential eCommerce has become in today’s time. So without any further delay, let’s have a look at some eCommerce statistics you must know. Some powerful eCommerce statistics you […]<\/p>\n","protected":false},"author":24,"featured_media":9290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3637],"tags":[],"class_list":["post-9289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=9289"}],"version-history":[{"count":14,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9289\/revisions"}],"predecessor-version":[{"id":22831,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9289\/revisions\/22831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/9290"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=9289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=9289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=9289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}