newsletters<\/a> are the highest-performing content marketing channel for securing leads. (Content Marketing Institute)<\/p>\r\n\r\n\r\n\r\n27. 59% of customers have said that marketing emails have influenced their purchase decisions.\u00a0 (SaleCycle)<\/p>\r\n\r\n\r\n\r\n
28. 81% of subscribers like to read emails over their smartphones.\u00a0 (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
29. 72% of B2C marketers utilize email marketing software to help them with content distribution. (Content Marketing Institute)<\/p>\r\n\r\n\r\n\r\n
30. 1 out of 5 emails is not optimized for mobile devices.\u00a0 (SuperOffice)<\/p>\r\n\r\n\r\n\r\n
31.\u00a0 61% of consumers choose brand communication through emails.\u00a0 (Statista)<\/p>\r\n\r\n\r\n\r\n
32. 80% of people delete an email if it doesn’t show well on mobile.\u00a0 (CleverTap)<\/p>\r\n\r\n\r\n\r\n
33. The Apple iPhone is the most popular device for reading emails. (Litmus)<\/p>\r\n\r\n\r\n\r\n
34. Responsive email templates can increase clicks by up to 15%.\u00a0 (Mailchimp)<\/p>\r\n\r\n\r\n\r\n
35. 55% of marketers have prioritized personalization for their email campaigns.\u00a0 (Litmus)<\/p>\r\n\r\n\r\n\r\n
36. Personalized subject lines account for 26% more email opens.\u00a0\u200d (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
37. 25% of people who opened an email over their mobile device will view it again. (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
38. 40% of people aged 18 years or below will always open the email first on their mobile device. (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
39. The most common criteria for personalizing emails, as per 80% of marketers, is name, company name, and other profile data. (Litmus)<\/p>\r\n\r\n\r\n\r\n
40. Research, personalizing messages is the top tactic email marketers use to improve performance.\u00a0 (HubSpot)<\/p>\r\n\r\n\r\n\r\n
41. Segmented email campaigns generate 50% higher click-through rates than generic ones.\u00a0 (Help Scout)<\/p>\r\n\r\n\r\n\r\n
42. Segmented email campaigns lead to a 760% growth in revenue.\u00a0 (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
43. Study, while 8 am experiences the highest number of opens and clicks, 4 pm witnesses the greatest order rates. (Omnisend)<\/p>\r\n\r\n\r\n\r\n
44.\u00a0 Faith-based organizations had the highest open rate (33.06%) and click-through rate (2.56%) in 2021. (Constant Contact)<\/p>\r\n\r\n\r\n\r\n
45. Happy birthday emails notice a 179% higher unique click rate as compared to promotional emails.\u00a0 (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
46. In 2021, the average open rate across all industries was 22.60%, while the average click-through rate was 1.40%.\u00a0 (Constant Contact)<\/p>\r\n\r\n\r\n\r\n
47. 71% of subscribers assert that their interaction with an email is influenced by the level of personalization offered. (Dynamic Yield)<\/p>\r\n\r\n\r\n\r\n
48. Friday witnesses the highest opens and clicks out of any other day of the week, while Saturday experiences the lowest.\u00a0 (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
49. The average unsubscribe rate in 2021 was 0.10%.\u00a0 (Campaign Monitor)<\/p>\r\n\r\n\r\n\r\n
50.\u00a0 1 in every 6 emails is sent in the spam folder.\u00a0 (OptinMonster)<\/p>\r\n\r\n\r\n\r\n
51. Repair and maintenance companies had the lowest open rate (14.89%), and the transportation industry had the lowest click-through rate (0.54%).\u00a0 (Constant Contact)<\/p>\r\n\r\n\r\n\r\n
52. Welcome emails lead to 320% more revenue per email than promotional ones.\u00a0 (Invesp)<\/p>\r\n\r\n\r\n\r\n
These are some of the most effective email marketing statistics<\/span>.<\/p>\r\n\r\n\r\n\r\nConclusion<\/strong><\/h2>\r\n\r\n\r\n\r\nThere is our list of the top email marketing statistics<\/em> for 2022 that you must understand. After reading these email marketing statistics, you might have understood that it’s a great opportunity for acquiring high conversions and revenues.\u00a0<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n","protected":false},"excerpt":{"rendered":"
Email is one of the most effective marketing tools that allow you to create a fluid, interconnected, and undisrupted buyer’s journey. Not only this, more importantly, email marketing enables you to build relationships with leads, consumers, and past customers. It’s your chance to talk directly to them in their inbox, at a convenient time for […]<\/p>\n","protected":false},"author":24,"featured_media":9161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3637],"tags":[],"class_list":["post-9144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=9144"}],"version-history":[{"count":14,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9144\/revisions"}],"predecessor-version":[{"id":21094,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/9144\/revisions\/21094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/9161"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=9144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=9144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=9144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}