{"id":708,"date":"2014-03-14T11:35:48","date_gmt":"2014-03-14T11:35:48","guid":{"rendered":"http:\/\/www.invitereferrals.com\/blog\/?p=708"},"modified":"2022-09-15T11:30:39","modified_gmt":"2022-09-15T11:30:39","slug":"improve-email-delivery-avoid-email-going-spam-folder","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/improve-email-delivery","title":{"rendered":"Improve Email Delivery &#8211; send referral email invites to inbox"},"content":{"rendered":"<p style=\"text-align: left;\">The email notification system forms an important part of any <a href=\"https:\/\/www.invitereferrals.com\/blog\/customer-referral-program-performance\">customer referral program<\/a>. In this article, you&#8217;ll learn how to optimize your emails to give them the best chance of making it into a user&#8217;s inbox, avoid email from going to the spam folder and hence<span style=\"text-decoration: underline;\"> improve email delivery<\/span>.<\/p>\n<h2 style=\"text-align: left;\">Things you can do to improve email delivery:<\/h2>\n<ul style=\"text-align: left;\">\n<li><strong>Subject Line &#8211; <\/strong><strong><a href=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2366\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line.png\" alt=\"Subject-Line\" width=\"400\" height=\"400\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line.png 400w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085059\/Subject-Line-270x270.png 270w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/strong>The subject line is the easiest way to get your email filtered as spam. Even if your email\u00a0doesn&#8217;t\u00a0get filtered as spam, your subject line is how your recipients judge whether or not to open or delete your message<strong>.<\/strong>\u00a0Here are some tips for crafting your subject line :<br \/>\n1.\u00a0Avoid spammy words and phrases, like FREE, mortgage, insurance, act now, casino, limited time, coupons, click now, open immediately, etc.<br \/>\n2. Don&#8217;t!!! us !!! too!!! much!!! punctuation!!!!! 3. Don&#8217;t get creative with numbers\/characters in place of letters, like V1AGRA, SW!VEL, H3LL0, etc.<\/li>\n<li><strong>&#8220;Spammy&#8221; words and phrases &#8211; <\/strong><strong><a href=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2370\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases.png\" alt=\"Spammy-words-and-phrases\" width=\"400\" height=\"400\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases.png 400w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085106\/Spammy-words-and-phrases-270x270.png 270w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/strong>It&#8217;s easier than you think to\u00a0<em>accidentally<\/em> use spammy words, like &#8220;New XXX-Large T-shirts Available&#8221; &#8220;Join us for Casino Night!&#8221; or, &#8220;Click now to download.&#8221; Put down your &#8220;Copywriting that SELLS!!!!&#8221; book when you&#8217;re writing your email newsletters. Many of the call-to-action &#8220;tricks&#8221; you might have learned in the direct-marketing world will just get you in trouble with spam filters.<\/li>\n<li><strong>HTML email &#8211;\u00a0Don&#8217;t just send a giant graphic<\/strong>.<a href=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2369\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email.png\" alt=\"HTML-email\" width=\"400\" height=\"400\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email.png 400w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085104\/HTML-email-270x270.png 270w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\nCreating an HTML email that\u2019s nothing but one big image, with little or no text (since spam filters can\u2019t read images, they assume you\u2019re a spammer that\u2019s trying to trick them). Your HTML email needs a &#8220;healthy balance&#8221; of graphics\u00a0<em>and<\/em> text. If you&#8217;re just sending a simple invitation or a simple promotional piece to your recipients, and all it takes is a simple graphic, you can still include text in the footer area.<br \/>\nImproper\u00a0HTML tags, broken tags, etc.. could reduce your email delivery.\u00a0Avoid copying anything directly from\u00a0Microsoft\u00a0Word, Excel, Powerpoint, etc..<\/li>\n<li><strong>Links\/URLs &#8211; <\/strong><strong><a href=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2368\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs.png\" alt=\"URLs\" width=\"400\" height=\"400\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs.png 400w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085102\/URLs-270x270.png 270w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/strong>Spam filters check the URLs that you are linking to. If you link to a domain that has a poor reputation you will be penalized. Additionally, you should avoid linking to URLs that contain folders with 1-2 characters (such as domain.com\/e\/something\/ or domain.com\/es\/) as some filters will count that as a negative thing.<\/li>\n<li><strong>Unsubscribe Link &#8211; <\/strong><strong><a href=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2367\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link.png\" alt=\"Unsubscribe-Link\" width=\"400\" height=\"400\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link.png 400w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/03\/06085101\/Unsubscribe-Link-270x270.png 270w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/strong>Don&#8217;t forget to include a clear unsubscribe link in your mail. Tell recipients how to opt-out of receiving future emails from you. The unsubscribe link is automatically included by InviteReferrals so you don&#8217;t have to care about it.<\/li>\n<\/ul>\n<p>Send Direct Message To Your Users Through Web Push Notifications<\/p>\n<p style=\"text-align: left;\">You may include multiple email templates while designing referral campaigns on the InviteReferrals platform like referral campaign enrollment mail, <a href=\"https:\/\/www.invitereferrals.com\/blog\/customized-referral-emails\/\">referral email<\/a> invite, successful referral notification etc. The &#8220;<em>Improve email delivery<\/em>&#8221; guidelines will help you design better emails that go into customer&#8217;s inboxes.<\/p>\n<p><span style=\"color: #ff9900;\">For further reading:<\/span><\/p>\n<p>How to Send Message Your Visitors Without Knowing Their Mail id through <a href=\"https:\/\/www.notifyvisitors.com\/product\/web-push-notification\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\">Web Push Notifications<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The email notification system forms an important part of any customer referral program. In this article, you&#8217;ll learn how to optimize your emails to give them the best chance of making it into a user&#8217;s inbox, avoid email from going to the spam folder and hence improve email delivery. Things you can do to improve [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[60,59,61],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-program","tag-avoid-email-going-to-spam","tag-improve-email-delivery","tag-referral-email"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":13,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"predecessor-version":[{"id":10714,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/708\/revisions\/10714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/2019"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}