{"id":3912,"date":"2020-02-14T07:36:28","date_gmt":"2020-02-14T07:36:28","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=3912"},"modified":"2023-02-01T05:16:39","modified_gmt":"2023-02-01T05:16:39","slug":"mylescars-case-study","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/mylescars-case-study\/","title":{"rendered":"How MylesCars Increased Their Sales by 30%"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>About<\/strong><\/h2>\n\n\n\n<p><strong>MylesCars<\/strong> is India\u2019s first car-rental service. They share a large part in the transportation industry. They provide cars on rent to the people. MylesCars act like a broker between the car owners and the customers who want to rent a car.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why MylesCars?<\/strong><\/h4>\n\n\n\n<p>There are times when people want to drive by\nthemselves and don\u2019t want to rent a taxi, which is when such transportation\nservices come into action.&nbsp;<\/p>\n\n\n\n<p>Car Rentals are the alternative mode of car\nownership to the people who are willing to buy a car.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Goals<\/strong><\/h2>\n\n\n\n<p>MylesCars wanted a platform where not only they can promote their product but also engage with their customers. There are times when people want to drive the car by themselves and do not want to rent a taxi. Here comes such transportation service like <em>MylesCars<\/em> in action.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal.jpg\" alt=\"MylesCars goals\" class=\"wp-image-3956\" width=\"428\" height=\"428\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal.jpg 800w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal-150x150.jpg 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal-300x300.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal-768x768.jpg 768w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal-370x370.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal-270x270.jpg 270w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112443\/Goal-740x740.jpg 740w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/figure><\/div>\n\n\n\n<p>\u201cWith the fast-paced growth in the digital market,\nwhere every business is going online, the competition in the market also\nincreased. With time there is a huge demand for rental cars as people think it\noff as another mode of car ownership.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>According to&nbsp;<a href=\"https:\/\/www.statista.com\/outlook\/270\/119\/car-rentals\/india\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Statista<\/a>, the car-rentals industry will see an increase of 7.8% of increased growth in the upcoming years.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>Also, as we see climate change, thus, there is\nincreased concern on the lower emissions. Therefore, there will be people who\nwill be renting cars, which means increased competition in the market.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What MylesCars want to achieve?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mylescars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"MylesCars (opens in a new tab)\">MylesCars<\/a> wanted a campaign that not only increased their sales but also engages with its customers. They wanted their customers to promote their products.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Asking your customers for brand promotion is considered one of the most cost-effective marketing strategies.<\/p><\/blockquote>\n\n\n\n<p>Therefore, MylesCars contacted <a href=\"https:\/\/www.invitereferrals.com\/product\/pricing\/\">InviteReferrals<\/a> to launch a Referral Campaign for its customers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.invitereferrals.com\/blog\/referral-program\/\">Referral Programs<\/a> are the source to achieve two-way optimization\u2014it benefits both the customer and the business.\u00a0<\/p>\n\n\n\n<p>Once the customer shares the <a href=\"https:\/\/www.invitereferrals.com\/blog\/what-is-referral-link-and-how-it-works\/\">referral link<\/a> with their friends, they will receive a dedicated reward on every successful referral. And the business will receive a new conversion\/customer.\u00a0<\/p>\n\n\n\n<p>MylesCars already had a large number of data of\ntheir happy customers that they wanted to use for brand promotion by sharing a\nreferral link with them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Achievement<\/strong><\/h2>\n\n\n\n<p><strong>MylesCars started the referral program by InviteReferrals and saw an increase in their sales by 30%.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement.jpg\" alt=\"Referral Marketing\" class=\"wp-image-3958\" width=\"706\" height=\"418\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement.jpg 800w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement-300x178.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement-768x455.jpg 768w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement-370x219.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement-270x160.jpg 270w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2020\/01\/28112447\/Achievement-740x438.jpg 740w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure><\/div>\n\n\n\n<p>It is a famous saying that \u201cPeople are four times\nlikely to trust a brand if it is recommended by the people they know.\u201d<\/p>\n\n\n\n<p>MylesCars started a <a href=\"https:\/\/www.invitereferrals.com\/blog\/referral-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Referral Campaign (opens in a new tab)\">Referral Campaign<\/a> which states \u2018friends with benefit.\u2019 They rewarded their customers with a coupon worth Rs. 600 on every successful referral they made.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The large-scale industries like MylesCars can use their customer data to run a successful referral campaign. Many companies have already existing data of their customers [mobile number or email address] and send them the referral invite.  <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background has-vivid-green-cyan-background-color\" href=\"https:\/\/www.invitereferrals.com\/campaign\/site\/scheduledemo\" style=\"color:#ffffff\">Schedule Your Free Demo Now!<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About MylesCars is India\u2019s first car-rental service. They share a large part in the transportation industry. They provide cars on rent to the people. MylesCars act like a broker between the car owners and the customers who want to rent a car. Why MylesCars? There are times when people want to drive by themselves and [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/3912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":8,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":11742,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/3912\/revisions\/11742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/5091"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}