{"id":2647,"date":"2019-08-28T11:54:30","date_gmt":"2019-08-28T11:54:30","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=2647"},"modified":"2023-01-31T06:23:28","modified_gmt":"2023-01-31T06:23:28","slug":"refer-a-friend-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/refer-a-friend-campaign-ideas\/","title":{"rendered":"Refer-a-Friend Campaign Ideas"},"content":{"rendered":"\n<p>True friends are valuable and trustworthy. They believe in helping their friends. A company should consider starting a <strong>refer a friend<\/strong> program to target such friendships and incentify them.<\/p>\n\n\n\n<p>The most effective way to get leads is through <a href=\"https:\/\/www.invitereferrals.com\/blog\/referral-program\/\">referral programs<\/a>. 90% of the people have agreed to that; they prefer the products which are suggested by their friends or family. <a href=\"https:\/\/www.invitereferrals.com\/blog\/word-of-mouth-marketing\/\">Word of mouth<\/a> is standing up high in the market; it has proven to be one of the best for getting excellent and trustworthy conversions.<\/p>\n\n\n\n<p>There are several <a href=\"https:\/\/www.invitereferrals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">referral software providers<\/a> in the market, which makes it easier to get a referral program of your own. Creating a program of your own is an art which no one at achieving at once. You need to explore and experiment to get the thing right for your customers. <\/p>\n\n\n\n<p>The various type of program is Customer referral program,<a href=\"https:\/\/www.invitereferrals.com\/blog\/employee-referral-program\/\"> Employee referral program<\/a>, and the most popular and efficient <em>Refer a Friend<\/em> referral program.<\/p>\n\n\n\n<p>Don\u2019t exit the article yet; there is more to learn about\nreferral programming in detail. I\u2019ll be giving you amazing ideas that you can\nuse. But you have to deliver it right unless you\u2019ll keep striving to get a\nstronger customer base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Refer-a-Friend program is?<\/strong><\/h2>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color has-background has-medium-font-size has-vivid-green-cyan-background-color\">You must have heard\nof \u201cyour customer is your biggest critic.\u201d<\/p>\n\n\n\n<p>Let us understand it with an example. <strong>Hanna and Steve are two friends<\/strong>. Hanna is the critic, and Steve is the friend who is being referred. Let\u2019s take a look at what both these friends will experience: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hanna\n<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114345\/2019-08-28.jpg\" alt=\"girl hanna\" class=\"wp-image-2681\" width=\"467\" height=\"261\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114345\/2019-08-28.jpg 662w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114345\/2019-08-28-300x168.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114345\/2019-08-28-370x207.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114345\/2019-08-28-270x151.jpg 270w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/figure><\/div>\n\n\n\n<p>She is your existing\ncustomer and a friend of Steve\u2019s. She will be the one inviting her friends to\nyour business through a referral program.<\/p>\n\n\n\n<p><strong>Step 1:<\/strong> she will visit your webpage and will see a <a href=\"https:\/\/www.invitereferrals.com\/blog\/what-is-referral-link-and-how-it-works\/\">referral link<\/a> with the reward. <\/p>\n\n\n\n<p><strong>Step 2:<\/strong> she likes what the\ndeal she has been offered (\u201cNeed a $30 voucher? Refer it to a friend.\u201d)<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> now, Hanna will share the link with her friend Steve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steve&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114419\/2019-08-28.png\" alt=\"boy steve\" class=\"wp-image-2682\" width=\"321\" height=\"288\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114419\/2019-08-28.png 351w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114419\/2019-08-28-300x269.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114419\/2019-08-28-335x300.png 335w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114419\/2019-08-28-270x242.png 270w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114419\/2019-08-28-334x300.png 334w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/figure><\/div>\n\n\n\n<p>He is the one who will get referred by his friend and will be a brand <a href=\"https:\/\/www.invitereferrals.com\/blog\/how-to-attract-new-customers\/\">new customer<\/a> to you. Let\u2019s have a look at what Steve is going to experience when Hanna refers him the link.<\/p>\n\n\n\n<p><strong>Step 1:<\/strong> he will receive a\nmessage from Hanna along with the referral link.<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> he will read the\nmessage, which will say. Earn a $30 voucher by signing up. <\/p>\n\n\n\n<p><strong>Step 3:<\/strong> he will click the\nlink as it comes with a reward and also as his friend has shared it. And now\nyou have a more person added to your troop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Some best \u2018Refer a friend Campaign\u2019 Ideas<\/strong><\/h2>\n\n\n\n<p>Now I will let you some excellent ideas in detail which are currently being used by some top businesses which have <a href=\"https:\/\/www.invitereferrals.com\/blog\/5-best-examples-of-referral-programs\/\">best referral programs<\/a>.<\/p>\n\n\n\n<p>You will not get benefited only by creating a referral\nprogram; you have to make people aware of it. Promote it in different platforms\nvia emails, SMS, social media, etc.<\/p>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\">Here are some ideas that you should make a note of and let\nthe game begin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Credit points<\/strong><\/h3>\n\n\n\n<p>This is the most non-expensive way you can make people subscribe to you. You are not giving up real cash amount.<\/p>\n\n\n\n<p>Also, you are giving credits which a user can use only to buy your product.<\/p>\n\n\n\n<p>Tell your critics that they will get\n100 credit points on every referral. The credits earned will be deducted from\nevery purchase they make. In this way, you will gain a customer without losing\na single penny.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28112058\/Credit-Points.png\" alt=\"refer as credit points\" class=\"wp-image-2679\" width=\"398\" height=\"398\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28112058\/Credit-Points.png 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28112058\/Credit-Points-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28112058\/Credit-Points-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28112058\/Credit-Points-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28112058\/Credit-Points-270x270.png 270w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Charity Rewards<\/strong><\/h3>\n\n\n\n<p>People often like to make donations.\nYou can make a referral program to encourage people to do charity. Tell them\nhow they can help people, who are in need, interested people will share the\nreferral with their friends who love to help others too.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It doesn\u2019t take much effort, and both your customer and their friend can be a helping hand.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28111941\/Charity-Rewards.png\" alt=\"friends doing charity\" class=\"wp-image-2677\" width=\"381\" height=\"381\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28111941\/Charity-Rewards.png 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28111941\/Charity-Rewards-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28111941\/Charity-Rewards-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28111941\/Charity-Rewards-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28111941\/Charity-Rewards-270x270.png 270w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organize Tournaments<\/strong><\/h3>\n\n\n\n<p>Creating a tournament can attract a lot of customers to you. This is a fun way. Keep your highest selling product as the prize. Maintain a leader board and give weekly prizes. Tell people that the person who will gain the maximum referrals will get rewarded at the end of the week. This is the most effective way to reach niche customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114951\/Organize-Tournaments.png\" alt=\"refer a friend leader board \" class=\"wp-image-2684\" width=\"473\" height=\"473\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114951\/Organize-Tournaments.png 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114951\/Organize-Tournaments-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114951\/Organize-Tournaments-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114951\/Organize-Tournaments-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28114951\/Organize-Tournaments-270x270.png 270w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Membership Rewards<\/strong><\/h3>\n\n\n\n<p>The clients who have your club\nmembers make them feel special. Get the referrals and the rewards solely and\nexclusively for them. Like, give them special credits to purchase products\nfrom. Give them discounts or free vouchers so that they feel special to be your\nmember, buy this way you can get a lot of new customers as many will get\nattracted to exclusive rewards.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115052\/Membership-Rewards-1.png\" alt=\"membership refer a friend\" class=\"wp-image-2685\" width=\"403\" height=\"403\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115052\/Membership-Rewards-1.png 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115052\/Membership-Rewards-1-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115052\/Membership-Rewards-1-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115052\/Membership-Rewards-1-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115052\/Membership-Rewards-1-270x270.png 270w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rewarding the lost customers<\/strong><\/h3>\n\n\n\n<p>There might be many users of yours,\nwho are not getting engaged with your new products. They were once your loyal\ncustomers. Get the list of such customers of yours and upgrade the services\nthat you provide them. Send them a free product or a cash reward if they bring\nin more users for you.<\/p>\n\n\n\n<p style=\"color:#f9fdff\" class=\"has-text-color has-background has-medium-font-size has-vivid-green-cyan-background-color\">This will get their attention, and\nthey will get back to you.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115139\/Rewarding-the-Lost-Customers.png\" alt=\"refer a friend advocates\" class=\"wp-image-2687\" width=\"437\" height=\"437\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115139\/Rewarding-the-Lost-Customers.png 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115139\/Rewarding-the-Lost-Customers-150x150.png 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115139\/Rewarding-the-Lost-Customers-300x300.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115139\/Rewarding-the-Lost-Customers-370x370.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/08\/28115139\/Rewarding-the-Lost-Customers-270x270.png 270w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion:<\/strong><\/h2>\n\n\n\n<p>\u2018<span style=\"text-decoration: underline;\">Refer a Friend<\/span>\u2019 program is the best campaign to get new customers as well as make the existing customers happy. <\/p>\n\n\n\n<p>Experiment with what your customer likes and get a good stand in the business. <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" href=\"https:\/\/www.invitereferrals.com\/campaign\/site\/scheduledemo\/?ss=blog-refer-a-friend\/\">Create a Referral Program Now!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>True friends are valuable and trustworthy. They believe in helping their friends. A company should consider starting a refer a friend program to target such friendships and incentify them. The most effective way to get leads is through referral programs. 90% of the people have agreed to that; they prefer the products which are suggested [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":2742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-program-2"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/2647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=2647"}],"version-history":[{"count":25,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/2647\/revisions"}],"predecessor-version":[{"id":11718,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/2647\/revisions\/11718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/2742"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=2647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=2647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=2647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}