{"id":2171,"date":"2019-05-08T12:51:56","date_gmt":"2019-05-08T12:51:56","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=2171"},"modified":"2020-05-25T11:47:16","modified_gmt":"2020-05-25T11:47:16","slug":"build-communities-of-brand-loyal-customers-through-referral-marketing","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/build-communities-of-brand-loyal-customers-through-referral-marketing\/","title":{"rendered":"Build Communities of Brand Loyal Customers through Referral Marketing"},"content":{"rendered":"

Two of the most important aspects of marketing are content and contact. Best way to generate more leads is to provide tons of content and the best way to convert them is by the right kind of contact. Leverage content and contact together and you not only have a powerful business building strategy, but you also have customer loyalty and referral generating machine based on connecting people. Referral marketing<\/strong><\/p>\n

Some marketers are so fixated with content that they forget that without the proper contact their content is not going to create the desired results. It\u2019s just not enough to build a brand, it\u2019s also very important to build a community. More and more e-commerce brands are now discovering the importance of community marketing and investing time and effort in building communities of loyal customers through various platforms like Facebook, Slack servers or Discord channels.<\/p>\n

Due to the social nature of referral marketing<\/strong>, because they run on actual human contact like word of mouth, it leads to community marketing. Referral marketing creates communities for e-commerce brands which benefits them in the long run. There are numerous ways through which referral marketing can be used to build strong and loyal communities.<\/p>\n

Personalization leads to strong ties and burgeoning communities by Referral Marketing<\/h2>\n

Some of our clients using our referral tools send personalized messages to their friends and families along with the invites. Potential customers prefer personal messages from people over a generic marketing email any day.<\/p>\n

Our one such client is Nykaa, not only does Nykaa let you send ultra-personal referral messages to your friends and family, but it\u2019s also beneficial for both parties. Both the referrer and the beneficiary receive the same discount off their next purchase \u2014 nice. Plus, it\u2019s a reason for them to strike up a conversation again in the future.<\/p>\n

\"Personal<\/a><\/p>\n

The best communities are those where people feel values and which provide a personalized touch. Nykaa knows the value of a personal touch. Referral marketing<\/em> is, at its very essence, about people. And A genuine brand community is formed if you let people talk to people as people.<\/p>\n

Gives Emphasis to Individual but as Part of the Community<\/h2>\n

Don\u2019t just put customers first in your referral program, put people first. Instead of only focussing on numbers, emphasize the social aspect of your referrals. This will not only make your customers feel valued as individuals, but they won\u2019t think of themselves as just sales figures. For example, Nykaa is all about sharing the love. Every step of the beauty product e-commerce brand\u2019s referral program highlights its community focus. Nykaa doesn\u2019t put a cap on the number of invites you can send. Whether you want to invite one or hundreds of friends. This makes the growth potential of the e-commerce brand virtually limitless.<\/p>\n

Nykaa uses quirky and funny copies along with their referral invite  \u201cBecause you\u2019re one of my favorite people, I\u2019m sending you this opportunity to get 20% off online at Nykaa\u2026\u201d and the brand\u2019s customers really feel as though they\u2019re part of something bigger.<\/p>\n

 <\/p>\n

\"Personal<\/a><\/p>\n

Why Community building is Important?<\/h2>\n

Community building can lead to multiple benefits for e-commerce companies like:<\/strong><\/p>\n