{"id":1204,"date":"2015-02-06T06:59:10","date_gmt":"2015-02-06T06:59:10","guid":{"rendered":"http:\/\/www.invitereferrals.com\/blog\/?p=1204"},"modified":"2020-05-25T13:59:51","modified_gmt":"2020-05-25T13:59:51","slug":"aap-referral-marketing-software","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/referral-marketing-software-politics","title":{"rendered":"Aam Aadmi Party collects INR 18 Million donation through Referral marketing software"},"content":{"rendered":"<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/unnamed.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1614\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/unnamed.png\" alt=\"unnamed\" width=\"855\" height=\"452\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/unnamed.png 855w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/unnamed-300x158.png 300w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/a><\/p>\n<p>Aam Aadmi Party used InviteReferrals&nbsp;<a href=\"https:\/\/www.invitereferrals.com\/blog\/referral-marketing-software\/\">Referral marketing software<\/a>&nbsp;to collect ~ INR 18 Million donation within a month for Delhi elections online through social recommendations. AAP has a strong supporter community online and it used this community to spread it&#8217;s message of clean politics through social recommendations. Each donor was asked to challenge atleast 10 more friends to make donation towards AAP and Clean politics on the thank you page that comes after donation.<\/p>\n<p><!--more--><\/p>\n<p><strong>Goal<\/strong><\/p>\n<ul>\n<li>To collect maximum donations for Delhi elections through referral marketing<\/li>\n<\/ul>\n<p><strong>Referral campaign<\/strong><\/p>\n<ul>\n<li>Each donor was asked to challenge atleast 10 more friends to donate. Donor could easily import his contact list, share on social media or message on popular apps like whatsApp. The entire referral marketing campaign, tracking and notifications were automated through InviteReferrals software.<\/li>\n<\/ul>\n<p><strong>Incentive<\/strong><\/p>\n<ul>\n<li>No monetary reward. A thank you note was sent to donor for each referral donation through him<\/li>\n<\/ul>\n<p><strong>Results&nbsp;<\/strong><\/p>\n<ul>\n<li>21K Donors challenged their friends to donate to AAP online<\/li>\n<li>100K email invites, 10K shares on facebook, twitter, and different mobile messaging applications<\/li>\n<li>More than&nbsp;<strong>1 Million people reached<\/strong><\/li>\n<li>~ 3,500 people donated through friend referrals<\/li>\n<li>INR <strong>18 Million donation<\/strong> collected through friend referrals online<\/li>\n<\/ul>\n<h2>1. Referral popup on donation thank you page<\/h2>\n<p><a href=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2850 size-full\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13.png\" alt=\"AAP referral donation\" width=\"809\" height=\"486\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13.png 809w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13-300x180.png 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13-768x461.png 768w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13-370x222.png 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13-270x162.png 270w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2019\/09\/13113419\/2019-09-13-740x445.png 740w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/a><\/p>\n<h2>2. Referral challenge Announcement by AAP<\/h2>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/referral-campaign-aap-announcement2.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1208\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/referral-campaign-aap-announcement2.png\" alt=\"referral-campaign-aap-announcement2\" width=\"502\" height=\"567\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/referral-campaign-aap-announcement2.png 502w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/referral-campaign-aap-announcement2-265x300.png 265w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Referral-campaign-Announcement-AAP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1209\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Referral-campaign-Announcement-AAP.png\" alt=\"Referral-campaign-Announcement-AAP\" width=\"500\" height=\"476\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Referral-campaign-Announcement-AAP.png 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Referral-campaign-Announcement-AAP-300x285.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2>3. Facebook Engagement metrics<\/h2>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Insights_AAP_InviteReferrals.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1207\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Insights_AAP_InviteReferrals.jpg\" alt=\"Facebook referral marketing engagement metrics of AAP\" width=\"500\" height=\"660\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Insights_AAP_InviteReferrals.jpg 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/Insights_AAP_InviteReferrals-227x300.jpg 227w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>4. Tweets challenging friends to donate<\/h2>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/aap-referral-tweets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1218\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/aap-referral-tweets.jpg\" alt=\"Referral tweets for AAP\" width=\"500\" height=\"512\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/aap-referral-tweets.jpg 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/aap-referral-tweets-292x300.jpg 292w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2>5. #iFundHonestParty trending on twitter<\/h2>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/iFundHonestParty-twitter-trending.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1210\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/iFundHonestParty-twitter-trending.png\" alt=\"iFundHonestParty-twitter-trending\" width=\"899\" height=\"354\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/iFundHonestParty-twitter-trending.png 899w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/02\/iFundHonestParty-twitter-trending-300x118.png 300w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aam Aadmi Party used InviteReferrals&nbsp;Referral marketing software&nbsp;to collect ~ INR 18 Million donation within a month for Delhi elections online through social recommendations. AAP has a strong supporter community online and it used this community to spread it&#8217;s message of clean politics through social recommendations. Each donor was asked to challenge atleast 10 more friends [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[87],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-referral-marketing-software"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":16,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":5662,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions\/5662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/2425"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}