{"id":10961,"date":"2022-10-31T06:40:44","date_gmt":"2022-10-31T06:40:44","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=10961"},"modified":"2025-04-28T10:36:27","modified_gmt":"2025-04-28T10:36:27","slug":"ecommerce-marketing-for-shopify","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/ecommerce-marketing-for-shopify\/","title":{"rendered":"How to Use E-commerce Marketing for Shopify: Best Tips for Beginners"},"content":{"rendered":"\r\n<p>Shopify is one of the most convenient and popular e-commerce platforms on the market. Just setting up your store here isn\u2019t enough, however. You need to market it efficiently to make the most of the platform and your business. We\u2019re here to help you in this regard.\u00a0This blog presents the best tips to help you in your e-commerce marketing for Shopify.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">10 Best Tips on E-commerce Marketing for Shopify<\/h2>\r\n\r\n\r\n\r\n<p>Here are ten proven ways to help you in your e-commerce marketing for Shopify.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Test your store\u2019s mobile settings<\/h3>\r\n\r\n\r\n\r\n<p>Not everyone who visits your e-store will do so using the <a href=\"https:\/\/onlineit.com.np\/\" target=\"_blank\" rel=\"noopener\">best laptop store<\/a>. Most people today shop online using their mobile phones. This makes it critical to ensure the mobile-friendliness of the different elements on your site. Every time you post a new product image, update <a href=\"https:\/\/www.invitereferrals.com\/blog\/how-to-write-a-product-description\">product descriptions<\/a>, include a CTA, or broadcast an ad, test its mobile responsiveness.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The new element should be viewable and\/or capable of being interacted with through mobile devices. For instance, if you find that an image\u2019s top portion is cut off while viewing on a smartphone, crop the picture so that it appears just like that of the desktop version.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Round off your product prices<\/h3>\r\n\r\n\r\n\r\n<p>Another effective tactic for e-commerce <strong>marketing for Shopify<\/strong> is rounding off your product pricing. Oftentimes, retailers online find adding broken-down figures like 550.50 INR or $199.99 in their product pricing. Though this may look affordable, it isn\u2019t the right way. For, it won\u2019t contribute towards making you appear professional.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>To position your brand as a more reputable one, you need to present solid prices. Shopify setting can facilitate the automatic happening of this. Here is how you do it-<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Go to \u2018Settings\u2019 on your Shopify admin<\/li>\r\n<li>Navigate to \u2018General\u2019<\/li>\r\n<li>Click on \u2018Store Currency<\/li>\r\n<li>Go to \u2018Change Formatting\u2019<\/li>\r\n<li>Set to \u2018No decimals\u2019<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Optimize for search engines<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"485\" height=\"424\" class=\"wp-image-10968\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062623\/Optimize-for-search-engines.jpg\" alt=\"Optimize for search engines\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062623\/Optimize-for-search-engines.jpg 485w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062623\/Optimize-for-search-engines-300x262.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062623\/Optimize-for-search-engines-370x323.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062623\/Optimize-for-search-engines-270x236.jpg 270w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062623\/Optimize-for-search-engines-343x300.jpg 343w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Another way to successfully market your Shopify store is to optimize it for search engines. Here are some techniques that go into it.\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Meta Description:<\/strong> There will be an automatically generated description for your store. We suggest that you replace it with an appealingly crafted write-up. This will attract potential buyers to click through your listing from the search engine results.<br \/><br \/><\/li>\r\n<li><strong>Search Console: Include your e-commerce<\/strong> site in\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>. This way, you\u2019ll get to know site errors such as server issues, broken links, and missing pages. Besides, you\u2019ll also get suggestions on improving your HTML concerning meta descriptions and title tags.<br \/><br \/><\/li>\r\n<li><strong>Sitemaps<\/strong>: A sitemap is a list of all the pages on your website. Shopify has a built-in XML sitemap functionality. Get access to this. For, this is mandatory while submitting your website to Google Search Console.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Display upselling offers<\/h3>\r\n\r\n\r\n\r\n<p>Another technique related to e-commerce<em> marketing for Shopify<\/em> is upselling. This involves motivating customers to purchase more expensive items related to the ones they choose to buy. Upselling is an affordable and effective solution to increase your customer\u2019s lifetime value.<\/p>\r\n\r\n\r\n\r\n<p>There are Shopify apps like ReConvert\u00a0and <a href=\"https:\/\/apps.shopify.com\/product-upsell\" target=\"_blank\" rel=\"noopener\">Bold Upsell<\/a> available to enable you to deliver upsells on pre-purchase and post-purchase pages, respectively. Make sure that the additional offers you make are something relevant and likeable for the customer. So, do detailed research on your customers and accordingly make offers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Promote on free channels<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"500\" class=\"wp-image-10971\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062756\/Promote-on-free-channels.jpg\" alt=\"Promote on free channels\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062756\/Promote-on-free-channels.jpg 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062756\/Promote-on-free-channels-150x150.jpg 150w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062756\/Promote-on-free-channels-300x300.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062756\/Promote-on-free-channels-370x370.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062756\/Promote-on-free-channels-270x270.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>E-commerce beginners often don\u2019t have enough money for paid promotions. In such cases, it\u2019d be wise to promote your e-store on free channels like social media platforms. Focus your <a href=\"https:\/\/www.invitereferrals.com\/blog\/marketing-for-your-business\/\">marketing efforts<\/a> on driving traffic to your site via retargeting ads. Choose those social media platforms where your audiences are largely found.<\/p>\r\n\r\n\r\n\r\n<p>If you already have a fan following on a social media platform, share links to your products there on your account. If you don\u2019t have an audience, reach out to fan pages in your niche. For instance, if you are promoting an organic food product, look for fan pages like \u201corganic food lovers\u201d and request the audience there to share your post, blog content, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">6. Run a loyalty and reward program<\/h3>\r\n\r\n\r\n\r\n<p>With competition in the e-commerce business world increasingly becoming fierce, you need to focus on building trust and making the most of your customers\u2019 trust. Running a loyalty and reward program helps you in this regard. For when you run a <a href=\"https:\/\/www.invitereferrals.com\/blog\/why-loyalty-programs\/\">loyalty and reward program<\/a>, you get to connect strongly with your customers. This way, they\u2019ll choose you over your competitors.<\/p>\r\n\r\n\r\n\r\n<p>Through the program, you can assign loyalty points to customers on each purchase. They\u2019ll be able to exchange these points for rewards such as discounts, free shipping, free products, etc. So, sales and profit through your Shopify e-store will increase. Use <a href=\"https:\/\/www.invitereferrals.com\/product\/pricing\/\">InviteReferrals<\/a> software to automate the management of your loyalty and rewards program.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. Include social proof<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"427\" class=\"wp-image-10966\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062148\/Include-social-proof.jpg\" alt=\"Include social proof\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062148\/Include-social-proof.jpg 500w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062148\/Include-social-proof-300x256.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062148\/Include-social-proof-370x316.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062148\/Include-social-proof-270x231.jpg 270w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062148\/Include-social-proof-351x300.jpg 351w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Having social proof on your site works. Your social proof can take shapes such as product ratings and reviews. They give a human touch to the digital environment. And they help because people believe in the recommendations of other people. Most shoppers look for these to determine whether or not to buy a particular item.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Here are some ways in which you can include social proof in your Shopify store.\u00a0\u00a0<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Display customer reviews on the product page<\/li>\r\n<li>Use the mark \u201c<a href=\"https:\/\/www.gorillaroi.com\/blog\/amazon-best-sellers-rank-bsr-sales-rank-google-sheets\/\" target=\"_blank\" rel=\"noopener\">Best Seller<\/a>\u201d<\/li>\r\n<li>Add product images that have been uploaded by customers<\/li>\r\n<li>Display the number of each product sold<\/li>\r\n<li>Have a section- \u201cpeople who bought this also bought\u201d<\/li>\r\n<li>Post reviews and ratings on social media platforms<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">8. Set up push notifications<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"500\" class=\"wp-image-10973\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062926\/Set-up-push-notifications.jpg\" alt=\"Set up push notifications\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062926\/Set-up-push-notifications.jpg 446w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062926\/Set-up-push-notifications-268x300.jpg 268w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062926\/Set-up-push-notifications-370x415.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31062926\/Set-up-push-notifications-270x303.jpg 270w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Another e-commerce <span style=\"text-decoration: underline;\">marketing for Shopify<\/span> is setting up a push to encourage customers to buy from you. You can use these to motivate them to add more items to their carts or remind them of their abandoned carts. This can help customers take action in your favour.<\/p>\r\n\r\n\r\n\r\n<p>NotifyVisitors push notification software works well for Shopify. It has a gallery where you can pick from a range of readymade push notification samples. It allows you to A\/B two variants to determine what performs well with your audience. You can set targeting rules to deliver the right message to the right customer at the right time. Besides, it provides in-depth analytics as well.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">9. Focus on your CTA\u00a0<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"500\" class=\"wp-image-10963\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31060522\/Focus-on-your-CTA.jpg\" alt=\"Focus on your CTA \" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31060522\/Focus-on-your-CTA.jpg 425w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31060522\/Focus-on-your-CTA-255x300.jpg 255w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31060522\/Focus-on-your-CTA-370x435.jpg 370w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2022\/10\/31060522\/Focus-on-your-CTA-270x318.jpg 270w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Your call-to-action matters a lot in persuading visitors to take an action in your favour. Your Call-to-action (CTA) can take different shapes such as images, buttons, text boxes, etc. And you can position your CTA anywhere on the page. It can be dispersed all over the page, at the top of a page, or at its bottom. While creating a CTA, remember the following-<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The CTA\u2019s shape should be well-designed and attractive enough to catch the attention of your customers. It should be in a colour that stands out from the background.\u00a0<\/li>\r\n<li>Display the CTA on a page area with strong visibility.<\/li>\r\n<li>It should convey the benefit your customer would enjoy by clicking through straightforwardly.\u00a0<\/li>\r\n<li>Your message should be short and stir the shopper\u2019s urgency.<\/li>\r\n<li>Use actionable words like \u201cLearn more\u201d, \u201cBuy now\u201d, \u201cGet your discount\u201d, \u201cCheck it out\u201d, etc.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">10. Make use of analytics<\/h3>\r\n\r\n\r\n\r\n<p>Shopify offers analytical reporting using which you can get an idea of how your store is performing in different aspects. You get to understand the amount of traffic and sales generated from various sales channels. You also get to know what affects conversion rates, positively or negatively.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With all this info at hand, you can derive valuable insights on how to improve your online store over time. You\u2019ll gain a good comprehension of what works and what doesn\u2019t, where you get most of your traffic from, which marketing channels you need to concentrate more, what tactics you need to employ to increase conversions, and more.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Wrapping up<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>E-commerce marketing for the Shopify store isn\u2019t rocket science. You just need some techniques up your sleeve. This blog has discussed some of the best ways to lay the foundation for effectively promoting your brand, attracting high-quality traffic, increasing sales, beating the competition, and establishing yourself as a reputed e-commerce brand in the long run.\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Shopify is one of the most convenient and popular e-commerce platforms on the market. Just setting up your store here isn\u2019t enough, however. You need to market it efficiently to make the most of the platform and your business. We\u2019re here to help you in this regard.\u00a0This blog presents the best tips to help you [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":10965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[],"class_list":["post-10961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/10961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=10961"}],"version-history":[{"count":14,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/10961\/revisions"}],"predecessor-version":[{"id":22764,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/10961\/revisions\/22764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/10965"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=10961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=10961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=10961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}