{"id":10943,"date":"2022-10-26T12:43:53","date_gmt":"2022-10-26T12:43:53","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=10943"},"modified":"2025-01-17T17:05:30","modified_gmt":"2025-01-17T17:05:30","slug":"how-to-sell-on-shopify","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/how-to-sell-on-shopify\/","title":{"rendered":"How to Sell on Shopify \u2013 An Ultimate Definitive Guide"},"content":{"rendered":"\n

Shopify stores are a great choice for those who are seeking to set up their store online. It\u2019s a beginner-friendly platform, which is easy for even non-technical users. However, the many details involved in setting up and selling this solution can be a bit overwhelming. That\u2019s why we\u2019re here to help. Our Shopify guide will tell you how to sell on Shopify<\/strong> in a detailed manner. <\/p>\n\n\n\n

Why do people want to know how to <\/strong>sell on<\/strong> Shopify? <\/strong><\/h2>\n\n\n\n

Shopify is a Canadian multinational e-commerce platform that facilitates setting up your e-store<\/a> with its subscription-based model<\/a>.\u00a0Without any coding knowledge, you can conveniently launch your ready-to-sell online store as per your budget and choice. Additionally, as a Shopify shop owner, you can also avail of Shopify POS and accompanying hardware.\u00a0<\/p>\n\n\n\n

The platform offers numerous user-friendly options for all kinds of businesses to launch and establish their Shopify brands<\/a> and sell online. Both newbie merchants and e-commerce giants use this platform for running their online stores. <\/p>\n\n\n\n

There are several conveniences of using Shopify. These include-<\/strong><\/p>\n\n\n\n

1. Easy-to-use interface:<\/strong> One of the prime reasons why Shopify is highly popular is its user-friendly nature. It also allows you to conveniently scale your business if you want to.<\/p>\n\n\n\n

2. Mobile responsiveness:<\/strong> This platform includes a built-in mobile e-commerce shopping cart. So, customers can access your online store through any device.  <\/p>\n\n\n\n

3. Free SSL certificate: <\/strong>On Shopify, every page, content, transaction details, etc. are protected by a 256-bit SSL certificate<\/a>. So, it\u2019s safe to run your e-store on it. <\/p>\n\n\n\n

4. Themes and templates:<\/strong>  At Shopify, you\u2019ll find plenty of aesthetically pleasing front-end designs for your store. You can customize them aesthetically to match your digital brand\u2019s look and feel. <\/p>\n\n\n\n

5. Customer Profile:<\/strong> Shopify has a feature for customer profiling. This gathers customer details and tracks their activities. You can use this valuable info to deliver personalized messages\/experiences to them.<\/p>\n\n\n\n

6.<\/strong> Cloud-based system: <\/strong>Since Shopify is cloud-based, managing, upgrading, and technically maintaining your websites is taken care of. <\/p>\n\n\n\n

7. Multi-channel<\/strong>: Shopify integrates a multi-channel<\/a> approach. This widens your reach and thereby boosts sales.<\/p>\n\n\n\n

8. Language-friendly interface: <\/strong>Shopify integrates multiple languages into its themes and templates. This helps in rendering a better customer experience. <\/p>\n\n\n\n

9. Customer support: <\/strong>Shopify offers round-the-clock customer service. So, in case you encounter issues with your e-store, you can avail of their support team. <\/p>\n\n\n\n

10. No Trading fees: <\/strong>While other platforms like Shopify charge up to 40% of an e–<\/strong>store\u2019s total revenue as selling fees, Shopify <\/strong>doesn\u2019t. You just have to pay your subscription fee and payment processing fee alone. <\/p>\n\n\n\n

How to sell on Shopify?<\/strong><\/h2>\n\n\n
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\"How<\/figure>\n<\/div>\n\n\n

Now, here\u2019s a step-by-step guide on how to sell on Shopify<\/em>.<\/p>\n\n\n\n

1. Purchase a domain name<\/h3>\n\n\n
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\"<\/figure>\n<\/div>\n\n\n

A domain name is nothing but your address on the internet. It should be relevant to your business and easy to remember. Though Shopify offers a free URL, we suggest you buy a customized one. For, the one offered by Shopify incorporates the word \u2018Shopify\u2019 into the URL. It will be something like your Shopify store.shopify.com. So, your store won\u2019t rank well in the search engines. <\/p>\n\n\n\n

Therefore, change the free URL offered by Shopify in the following manner. <\/p>\n\n\n\n

    \n
  1. Log into your Shopify admin account.\u00a0<\/li>\n\n\n\n
  2. Go to the\u00a0Sales channels\u00a0<\/strong>section<\/li>\n\n\n\n
  3. Click Online Store<\/li>\n\n\n\n
  4. Go to\u00a0Domains<\/li>\n\n\n\n
  5. Click the\u00a0Change primary domain link<\/li>\n\n\n\n
  6. Pick your new domain from the options provided<\/li>\n\n\n\n
  7. Save<\/li>\n<\/ol>\n\n\n\n

    You can purchase the domain name of your choice from popular registrars like GoDaddy or A2. <\/p>\n\n\n\n

    2. Select and customize a template<\/h3>\n\n\n\n

    Shopify offers plenty of free and purchasable themes. Using those, you can customize the appearance and feel of your e-store. To choose one of the themes, navigate to the Themes menu you\u2019ll find on the left-hand side. Go through the available themes, layouts, features, and styles available there. <\/p>\n\n\n\n

    Choose from them to deliver an appealing customer experience. Once you\u2019ve selected a theme, click \u2018Customize\u2019. This will allow you to edit and customize the layout, content, and typography. When you customize it, make sure that everything is as per your brand.<\/p>\n\n\n\n

    3. Upload your inventory<\/h3>\n\n\n\n

    Now that you\u2019ve customized your Shopify store, you\u2019re ready to upload your products. For doing this, perform the following-<\/p>\n\n\n\n

    1. Go to \u2018Products\u2019 <\/strong>on the left-hand menu in the Shopify Admin space.
    2. Click \u2018Add products\u2019. in the Shopify Admin space.
    3. In the space provided, including all of the details about your product and upload images. 
    4. Click \u2018Save\u2019.<\/p>\n\n\n\n

    If you\u2019ve got a lot of products, manually uploading your inventory can take a lot of time. Fortunately, Shopify allows you to upload bulk product descriptions in a CSV file. You can do so using the following steps.<\/p>\n\n\n\n

      \n
    1. Go to \u2018Products\u2019 from your Shopify Admin.<\/li>\n\n\n\n
    2. Click \u2018Import\u2019.<\/li>\n\n\n\n
    3. Hit \u2018Add file\u2019.<\/li>\n\n\n\n
    4. Select the CSV file bearing your product inventory.<\/li>\n\n\n\n
    5. Click \u2018Upload\u2019 and continue<\/li>\n<\/ol>\n\n\n\n

      4. Set up payment methods<\/h3>\n\n\n
      \n
      \"Set<\/figure>\n<\/div>\n\n\n

      Now that you\u2019ve set up products on your e-store and displayed their descriptions as well, it\u2019s time you include provisions for accepting payments. This way your customers will be able to pay online for the things they buy from you. You need to ensure that their transaction is as seamless as possible. <\/p>\n\n\n\n

      For setting payment methods, navigate to \u2018the Checkout\u2019 settings page in your Shopify admin. Include your business banking details there so that buyers can transfer their money to your account. Also, select the payment gateways through which customers can pay you. This area also has provisions for you to gather customer email ids so that you can market to them through email.<\/p>\n\n\n\n

      5. <\/strong>Determine the shipping procedures<\/strong><\/h3>\n\n\n
      \n
      \"Determine<\/figure>\n<\/div>\n\n\n

      The next thing you need to decide is how you\u2019ll deliver orders to your customers. There are four different options available in this regard viz., local pickup, local delivery, retailer shipping, and dropshipping<\/a>. Here\u2019s a short explanation of what each of these means. <\/p>\n\n\n\n