{"id":1032,"date":"2015-08-19T10:21:15","date_gmt":"2015-08-19T10:21:15","guid":{"rendered":"http:\/\/www.invitereferrals.com\/blog\/?p=1032"},"modified":"2022-02-22T07:45:46","modified_gmt":"2022-02-22T07:45:46","slug":"meritnation-used-referral-solution-increase-registrations","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/meritnation-used-referral-solution-increase-registrations\/","title":{"rendered":"How Meritnation used referral solution to increase registrations"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/maxresdefault.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1666\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/maxresdefault.jpg\" alt=\"maxresdefault\" width=\"1152\" height=\"648\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/maxresdefault.jpg 1920w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/maxresdefault-300x168.jpg 300w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2015\/08\/maxresdefault-1024x576.jpg 1024w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Meritnation.com used referral program as a very effective and low cost channel to increase registrations.\u00a0Itimes.com set up a referral program to increase registrations on it&#8217;s site. The site visitor can refer his friends and get a $10 coupon for every 10 registrations through his referral. Since every visitor is very likely to have a social circle consisting people of his own demography. This was a very effective way to reach target audience.<\/p>\n<p>\u00a0<!--more--><\/p>\n<p><strong>Goal<\/strong>\u00a0:\u00a0To increase registrations on website<\/p>\n<p><strong>Incentive<\/strong>\u00a0: $10 coupon for every 10 referral registrations<\/p>\n<p><strong>Results :\u00a0<\/strong>\u00a0500K target audience reached through friend invites in 3 months resulting in a low customer acquisition cost<\/p>\n<h2>Points of Integration<\/h2>\n<p>Success of the <a href=\"https:\/\/www.invitereferrals.com\/\">referral program software<\/a> is directly proportional to it&#8217;s\u00a0<a title=\"How to promote Referral Program?\" href=\"http:\/\/www.invitereferrals.com\/blog\/promote-customer-referral-program\" target=\"_blank\" rel=\"noopener noreferrer\">visibility and promotion<\/a>. Itimes integrated the referral program on it&#8217;s website as a floating referral button. They could have increased the referral program performance multifold by including it in the mailers as well.<\/p>\n<h3>1. Referral program integration on itimes site<\/h3>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/itimes-customer-acquisition.jpg\"><img decoding=\"async\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/itimes-customer-acquisition.jpg\" alt=\"itimes-customer-acquisition\" width=\"600\" height=\"293\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meritnation.com used referral program as a very effective and low cost channel to increase registrations.\u00a0Itimes.com set up a referral program to increase registrations on it&#8217;s site. The site visitor can refer his friends and get a $10 coupon for every 10 registrations through his referral. Since every visitor is very likely to have a social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":5,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"predecessor-version":[{"id":9507,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1032\/revisions\/9507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/1892"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}