{"id":10262,"date":"2022-07-23T05:51:30","date_gmt":"2022-07-23T05:51:30","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=10262"},"modified":"2024-01-03T11:00:30","modified_gmt":"2024-01-03T11:00:30","slug":"online-reputation-management-statistics","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/online-reputation-management-statistics\/","title":{"rendered":"50+ Online Reputation Management Statistics to Use in 2024"},"content":{"rendered":"\r\n<p>The Digital World&#8217;s impact grows as soon as the number of people online grows. What other people are saying about your brand can affect your real-world life. It is therefore imperative to have an online reputation. A negative online reputation may have the following effects:-<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Unemployment<\/li>\r\n<li>Decreased Revenue<\/li>\r\n<li>Problems in relationship<\/li>\r\n<li>Not enough customers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>With more and more people switching to the digital World, it has become even more critical to have a handle on the same.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, we have chalked out 50+ most important <strong>online reputation management statistics<\/strong> of 2022 for SEO and online reputation.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Career Statistics<\/h3>\r\n\r\n\r\n\r\n<p>It is vital to build a positive online reputation so that you are marketable. It is essential because employers may search for you online.<\/p>\r\n\r\n\r\n\r\n<p>1. According to online reputation management career statistics, it has been found that 98% of employers search for candidates online. (The Manifest)<\/p>\r\n\r\n\r\n\r\n<p>2. Around 79% of employers have rejected candidates because of the things they have posted online. (The Manifest)<\/p>\r\n\r\n\r\n\r\n<p>3. A candidate&#8217;s social media activity is tracked by 90% of employers. (The Manifest)<\/p>\r\n\r\n\r\n\r\n<p>4. Candidates have not been hired by approximately 57% of employers because they have found something in their social media profile. (Career Builder)<\/p>\r\n\r\n\r\n\r\n<p>5. Candidates are checked on Linkedin by almost 77% of recruiters. (Jobvite)<\/p>\r\n\r\n\r\n\r\n<p>6. 78% of employers think employees should keep their social media profiles appropriate even after recruitment. (The Harris Poll)<\/p>\r\n\r\n\r\n\r\n<p>7. Interviews for candidates who cannot be found online are unlikely to be conducted by 47% of employees. (CareerBuilder)<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Online Reputation Management Market Statistics<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>8. Google owns 90.77% of the American Search Engine Market. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<p>9. The World&#8217;s most popular search engine is Google Chrome, with a market share of 91.9%. (StatusLabs)<\/p>\r\n\r\n\r\n\r\n<p>10. According to 84% of marketers, building trust will be the main focus of marketing efforts in future. (Vendasta)<\/p>\r\n\r\n\r\n\r\n<p>11. It is believed by almost 12% of adults that they should market themselves online to procure a job. (Vendasta)<\/p>\r\n\r\n\r\n\r\n<p>12. Customers between 18 to 29 years of age use a brand&#8217;s social media website for customer service interactions which accounts for 43%. (Vendasta)<\/p>\r\n\r\n\r\n\r\n<p>13. According to 84% of marketers, gaining customers&#8217; trust will be the most critical objective shortly. (Vendasta)<\/p>\r\n\r\n\r\n\r\n<p>14. Approximately 25% of a company&#8217;s market valuation is due to its online reputation. (Review42)<\/p>\r\n\r\n\r\n\r\n<p>15. A local marketer spends 17% of their average time on online reputation management. (BrightLocal)<\/p>\r\n\r\n\r\n\r\n<p>16. Due to lack of time, 50% of local marketers cannot put their efforts into their online reputation. (BrightLocal)<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Education Statistics<\/h3>\r\n\r\n\r\n\r\n<p>17. According to<span style=\"text-decoration: underline;\"> Online Reputation Management Statistics<\/span>, 36% of admission officers consider a person&#8217;s social media profile during their admission process. (Kaplan)<\/p>\r\n\r\n\r\n\r\n<p>18. Around 85% of children aged 13 years to 17 years have a social media account. (YouGov)<\/p>\r\n\r\n\r\n\r\n<p>19. According to a study, it has been found that 45% of American teenagers think that social media neither has a positive nor a negative effect on their lives. (Pew Research Center)<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Revenue Statistics<\/h3>\r\n\r\n\r\n\r\n<p>20. Online Reputation Management Statistics reveal that businesses generate 58% more revenue when they claim their profiles on at least four online review sites. (Womply)<\/p>\r\n\r\n\r\n\r\n<p>21. 34% of people continuously search online for a local business. (BrightLocal)<\/p>\r\n\r\n\r\n\r\n<p>22. 92% of B2B customers believe they are more likely to buy a product or service when they read its online reviews. (G2 and Heinz Marketing)<\/p>\r\n\r\n\r\n\r\n<p>23. A company&#8217;s reputation accounts for 63% of its market value. (Weber Shandwick)<\/p>\r\n\r\n\r\n\r\n<p>24. It takes around 40 good customer reviews and experiences to damage one negative review. (Inc)<\/p>\r\n\r\n\r\n\r\n<p>25. A business with less than a four-star rating is not trusted by around 52% of customers. (BrightLocal)<\/p>\r\n\r\n\r\n\r\n<p>26. Companies can earn approximately 35% more revenue if they respond to at least 25% of their online reviews. (Womply)<\/p>\r\n\r\n\r\n\r\n<p>27. Customers are ready to pay more for a particular product if the brand or company selling it has goodwill in the market. (University of Technology, Sydney)\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>28. Approximately 87% of consumers read business reviews. (BrightLocal)<\/p>\r\n\r\n\r\n\r\n<p>29. If a company has positive reviews, around 50% of customers are ready to pay more for a product. (Podium)<\/p>\r\n\r\n\r\n\r\n<p>30. Approximately 45% of customers are inclined toward a business that acknowledges negative reviews. (ReviewTrackers)<\/p>\r\n\r\n\r\n\r\n<p>31. Whenever researching a business, 56% of people trust search engines the most. (Edelman Trust Barometer)\u00a0<\/p>\r\n\r\n\r\n\r\n<p>32. Rating filters are used by almost 70% of consumers when searching for a business. (ReviewTrackers)<\/p>\r\n\r\n\r\n\r\n<p>33. Local businesses are trusted by nearly 94% of consumers due to their positive reviews. (BrightLocal)\u00a0<\/p>\r\n\r\n\r\n\r\n<p>34. Businesses with a rating of 3.5 to 4.5 generate the most revenue. (<a href=\"https:\/\/www.womply.com\/impact-of-online-reviews-on-small-business-revenue\/\">Womply<\/a>)\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>35. Social media influences 58% of customers&#8217; buying decisions. (Statistica)<\/p>\r\n\r\n\r\n\r\n<p>36. 92% of people refrain from using a product due to its bad reviews. (BrightLocal)<\/p>\r\n\r\n\r\n\r\n<p>37. 31% of people visit a business&#8217;s website after reading a positive review. (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>)\u00a0<\/p>\r\n\r\n\r\n\r\n<p>38. A website&#8217;s conversion rate can be increased by 270% if it displays reviews.(<a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\">Spiegel Research Center<\/a>)\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>39. At least 10 reviews are read by a customer before making a purchase decision and trusting a business. (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>)\u00a0<\/p>\r\n\r\n\r\n\r\n<p>40. 44% of individuals refrain from buying a product with zero ratings or reviews. (<a href=\"https:\/\/www.powerreviews.com\/insights\/power-of-reviews-survey-2021\/\">PowerReviews<\/a>)\u00a0<\/p>\r\n\r\n\r\n\r\n<p>41. 63% of individuals contemplate reviews as a vital part of their decision-making process. (<a href=\"http:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com\/DGR_DG102_SURV_B2BBuyers_Jun_2019_Final.pdf?mkt_tok=eyJpIjoiTURabE9EQTNZbVprWWpJeSIsInQiOiJWS3FxRkFnN3kySXJRUG8xQTBGNEtqZjFEQVN3Z21JRTArZEdjMFU4UVFCMUhUTFpQem8zbU8wc3E3bXlDZ1l5aUZnUGIzTU56SERjSjBPc0d1UEV6UWZXSU1oMFlrWTBvM2FQVG5RYitDY1FwK2VQZWRcL1NvNVlRaTRPaXA4RWMifQ%3D%3D\">Demand Gen Report<\/a>)\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>42. A company with less than a 5-star rating tends to lose 12% of its business. (BrightLocal)\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Latest Online Reputation Management Statistics<\/h2>\r\n\r\n\r\n\r\n<p>43.\u00a0 It has been found that over 75% of cyber-attacks are through email. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<p>44. 53% of adults are unaware of protecting themselves against <a href=\"https:\/\/learn.g2.com\/zero-day-attack-prevention\">cybercrime<\/a>. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<p>According to 41% of people, their accounts are not worth a hacker\u2019s time. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<p>45. Around 60% of customers do not trust a business due to its negative reviews. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<p>46. 74% of customers trust a company more due to its positive reviews. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<p>47. 97% of customers search online for local companies. (ReputationX)<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Staffing Statistics<\/h3>\r\n\r\n\r\n\r\n<p>48. 82% of job seekers look at a company&#8217;s reputation before applying. (CareerArc)<\/p>\r\n\r\n\r\n\r\n<p>49. 86% of people seeking a job search for a company&#8217;s reviews and ratings to decide where to apply for a job. (Glassdoor)<\/p>\r\n\r\n\r\n\r\n<p>50. Almost 86% of women and 67% of men in the United States will not join a company with a bad reputation. (Glassdoor)<\/p>\r\n\r\n\r\n\r\n<p>51. According to a survey, it has been revealed that 50% of people wouldn&#8217;t work for a company with a bad reputation even if they are given a hike in the salary. (Glassdoor)\u00a0<\/p>\r\n\r\n\r\n\r\n<p>52. A company may have to pay almost 10% more per hire if they have bad reviews and a reputation. (Glassdoor)<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>If a business plans everything strategically and maintains a strong reputation, it is bound to be on the top.<\/p>\r\n\r\n\r\n\r\n<p>The above-given <em>Online Reputation Management Statistics <\/em>would help you make your decision wisely.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Alternatively, you can schedule a demo with <a href=\"https:\/\/www.invitereferrals.com\/campaign\/site\/scheduledemo\">InviteReferrals<\/a>, considered one of the best softwares for building social media and website campaigns.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-rank-math-faq-block\">\r\n<div class=\"rank-math-faq-item\">\r\n<h3 class=\"rank-math-question\">Q1. Why is Online Reputation important?<\/h3>\r\n<div class=\"rank-math-answer\"><br \/><strong>Ans.<\/strong> Online Reputation is significant if businesses want to maintain a positive online reputation in the market. It can help a company gain more positive reviews and hence more customers. Therefore a business must chalk out ways in which they can build a positive reputation for the company.<\/div>\r\n<\/div>\r\n<div class=\"rank-math-faq-item\">\r\n<h3 class=\"rank-math-question\">Q2. How many people check reviews online?<\/h3>\r\n<div class=\"rank-math-answer\"><br \/><strong> Ans<\/strong>. According to a survey, it has been found that around 84% of people trust online reviews. Almost 91% of customers read online reviews regularly before buying a product.<\/div>\r\n<\/div>\r\n<div class=\"rank-math-faq-item\">\r\n<h3 class=\"rank-math-question\">Q3. How big is the Online Reputation Market?<br \/><br \/><\/h3>\r\n<div class=\"rank-math-answer\"><strong>Ans<\/strong>. The Online Reputation Management market is estimated to attain an annual growth rate of 15.33% ($239.99 million). This figure is increasing year by year and creating records.<br \/><br \/><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The Digital World&#8217;s impact grows as soon as the number of people online grows. What other people are saying about your brand can affect your real-world life. It is therefore imperative to have an online reputation. A negative online reputation may have the following effects:- Unemployment Decreased Revenue Problems in relationship Not enough customers With [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":10264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,3637],"tags":[],"class_list":["post-10262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-statistics"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/10262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=10262"}],"version-history":[{"count":14,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/10262\/revisions"}],"predecessor-version":[{"id":13966,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/10262\/revisions\/13966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/10264"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=10262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=10262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=10262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}