{"id":1015,"date":"2014-10-26T09:52:44","date_gmt":"2014-10-26T09:52:44","guid":{"rendered":"http:\/\/www.invitereferrals.com\/blog\/?p=1015"},"modified":"2020-05-25T11:53:57","modified_gmt":"2020-05-25T11:53:57","slug":"healthkart-referral-program-software","status":"publish","type":"post","link":"https:\/\/www.invitereferrals.com\/blog\/healthkart-referral-program-software","title":{"rendered":"How healthkart increased sales through referral program software"},"content":{"rendered":"<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2017\/08\/09122703\/healthcartjpg-1024x239.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1787\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2017\/08\/09122703\/healthcartjpg-1024x239.png\" alt=\"healthkart referral program\" width=\"696\" height=\"162\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2017\/08\/09122703\/healthcartjpg-1024x239.png 696w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2017\/08\/09122703\/healthcartjpg-1024x239-300x70.png 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\n<p><a title=\"Referral software\" href=\"http:\/\/www.invitereferrals.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Referral program software<\/a> can give more than 20X reach for a Ecommerce website. Healthkart got approximate reach of 500K through referrals in less than few months. Here is a case study of <a href=\"https:\/\/www.invitereferrals.com\/blog\/case-studies\/healthkart-referral-program-case-study\/\">Healthkart referral program<\/a>. It takes less than a day to take referral campaign live with InviteReferrals customer referral program software<\/p>\n<p><!--more--><\/p>\n<p><strong>Goal<\/strong>&nbsp;:&nbsp;To increase customer referral sales<\/p>\n<p><strong>Incentive<\/strong>&nbsp;: $5 coupon to both friend and referrer for referral sale. The average ticket size of healthkart&nbsp;is around $20<\/p>\n<p><strong>Results :&nbsp;<\/strong>&nbsp;250K potential customers reached through friend invites in few months resulting in increased referral sales<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/41253633\" width=\"600\" height=\"500\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Points of Integration<\/h2>\n<p>Success of the referral program software is directly proportional to it&#8217;s&nbsp;<a title=\"How to promote Referral Program?\" href=\"http:\/\/www.invitereferrals.com\/blog\/promote-customer-referral-program\" target=\"_blank\" rel=\"noopener noreferrer\">visibility and promotion<\/a>. Healthkart integrated the referral program on all customer touch points in following ways<\/p>\n<h3>1. Referral program popup on post purchase<\/h3>\n<p>Healthkart showed referral pop on the thank you page of their shopping kart. This created an impulsive behavior to refer friends.<\/p>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-popup.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1016\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-popup.png\" alt=\"healthkart-referral-popup\" width=\"810\" height=\"382\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-popup.png 810w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-popup-300x141.png 300w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>2. Referral program Information page<\/h3>\n<p>They also created a static html page explaining the working of their customer referral program. This included&nbsp;step by step information about the cutomer referral program, ways to refer friends and claim referral gratification. The link to this page was included in the all email footers as referral banner.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1017\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-program-page.jpg\" alt=\"healthkart-referral-program-page\" width=\"600\" height=\"1059\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-program-page.jpg 600w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-referral-program-page-580x1024.jpg 580w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><\/h3>\n<h3><span style=\"font-size: 1.17em;\">3. Referral Program announcement<\/span><\/h3>\n<p>An email was sent to entire customer base announcing the launch of customer referral program.<\/p>\n<h3>4. Facebook Referral Application<\/h3>\n<p>Facebook referral program application allowed facebook fan base to participate in the campaign directly from facebook application.<\/p>\n<p><a href=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-facebook-referral-application.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1018\" src=\"http:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-facebook-referral-application.jpg\" alt=\"healthkart-facebook-referral-application\" width=\"600\" height=\"530\" srcset=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-facebook-referral-application.jpg 600w, https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2014\/10\/healthkart-facebook-referral-application-300x265.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a title=\"Invite Referrals\" href=\"http:\/\/www.invitereferrals.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\">&nbsp;<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Referral program software can give more than 20X reach for a Ecommerce website. Healthkart got approximate reach of 500K through referrals in less than few months. Here is a case study of Healthkart referral program. It takes less than a day to take referral campaign live with InviteReferrals customer referral program software<\/p>\n","protected":false},"author":1,"featured_media":5108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[75],"class_list":["post-1015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-referral-program-software"],"_links":{"self":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":20,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"predecessor-version":[{"id":5109,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/posts\/1015\/revisions\/5109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media\/5108"}],"wp:attachment":[{"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invitereferrals.com\/blog\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}