{"id":13328,"date":"2023-09-06T11:31:05","date_gmt":"2023-09-06T11:31:05","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?post_type=web-story&#038;p=13328"},"modified":"2023-09-06T11:34:37","modified_gmt":"2023-09-06T11:34:37","slug":"ecommerce-business-strategies","status":"publish","type":"web-story","link":"https:\/\/www.invitereferrals.com\/blog\/web-stories\/ecommerce-business-strategies\/","title":{"rendered":"Best eCommerce Business Strategies in 2023"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Merriweather%3Awght%40700&amp;family=Roboto\" rel=\"stylesheet\"\/>\n<style 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Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Best eCommerce Business Strategies in 2023<\/title><link rel=\"canonical\" href=\"https:\/\/www.invitereferrals.com\/blog\/web-stories\/ecommerce-business-strategies\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"InviteReferrals\" publisher-logo-src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/07\/21085427\/InviteReferrals-Logo.webp\" title=\"Best eCommerce Business Strategies in 2023\" poster-portrait-src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06113211\/cropped-Add-a-heading-3.jpg\"><amp-story-page id=\"9e76aa14-4d81-422c-a72a-60c3b2ef48c5\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1f2f9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-58e249d3-0272-4efd-8ee3-6f81ec1b0c36\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:81.31068%;height:30.42071%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5970149253731344% 0.5970149253731344% 0.5970149253731344% 0.5970149253731344% \/ 1.0638297872340425% 1.0638297872340425% 1.0638297872340425% 1.0638297872340425%\" id=\"el-dd3bcb55-c207-4576-9ba9-c9f224780a23\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.38999999999999996% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.631068em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Best eCommerce Business Strategies in 2023<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:47.73463%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-69da8a4f-5456-41d4-bd36-eb04f441e2f2\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce.png\" alt=\"ecommerce\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fff10fc1-5b4d-4125-a998-374d38c74ecb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1f2f9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-82372474-94af-482f-afef-160fd5a9fbb3\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.37379%;top:0.32362%;width:83.25243%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-64325872-c553-44e2-9462-85d47bd25b6e\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3516034985422739% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">1. Optimizing <\/span><span style=\"font-weight: 700\">Checkout <\/span><span style=\"font-weight: 700\">Process for your customers<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.5%;top:30.90615%;width:75%;height:31.22977%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.0362694300518136% 1.0362694300518136% 1.0362694300518136% 1.0362694300518136%\" id=\"el-39e2bcd8-58d2-4796-b436-5e483c12cd31\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.081917475728155% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>Optimizing checkout decreases basket abandonment. Businesses generally overlook this eCommerce company method, so create trust and convince customers to buy before abandoning it. For higher conversion rates and lower cart abandonment, your checkout experience should be reliable.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:62.13592%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ffa4e445-6df8-4f1a-af11-aa1bd35fbb76\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping.png\" alt=\"shopping\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110941\/shopping-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ff07d93f-4135-48fd-a39c-750655dc0e1a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1f2f9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9941ad87-1cc1-4ea3-84d0-aa2719d58042\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.37379%;top:-0.16181%;width:83.25243%;height:14.23948%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 2.272727272727273% 2.272727272727273% 2.272727272727273% 2.272727272727273%\" id=\"el-9652935d-ca81-4f0d-9f89-4a219125110e\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3516034985422739% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">2. Easy Checkout Process<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.5%;top:18.12298%;width:75%;height:31.22977%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.0362694300518136% 1.0362694300518136% 1.0362694300518136% 1.0362694300518136%\" id=\"el-189918bb-8079-4a1b-ab1c-1684d535237f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.081917475728155% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>Customers appreciate having all facts on one page. If your checkout procedure is several pages long, include a progress indicator at the bottom of each page so customers can estimate how long it will take. Make buttons easy to find\u2014customers get frustrated when they can&#8217;t find the next or checkout button.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:51.45631%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6f362a51-36bf-4ab3-b339-43524e824896\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout.png\" alt=\"checkout\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111111\/checkout-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bbe7a42f-9c6b-4454-b332-4edc6315b3d2\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1f2f9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c0586a7b-81b2-4304-8eef-8b2f46fa3a4a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.37379%;top:-2.42718%;width:83.25243%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-361908a8-5d39-4e5d-8ee0-e04c3d65e0c3\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3516034985422739% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">3. Providing customers with good <\/span><span style=\"font-weight: 700\">product descriptions<\/span><span style=\"font-weight: 700\">.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.5%;top:27.18447%;width:75%;height:24.43366%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.3245033112582782% 1.3245033112582782% 1.3245033112582782% 1.3245033112582782%\" id=\"el-297ae204-8b5e-49af-8bdd-c33993576785\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.081917475728155% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>If you sell garments or accessories, include a sizing guide. Customers may easily receive an appropriate size and order returns will be cheaper. Customer evaluations and testimonials can also reassure shoppers.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:26.45631%;top:57.28155%;width:47.08738%;height:31.39159%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4d5edda3-26d2-4667-a54b-10c7eb85a945\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description.png\" alt=\"description\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06111455\/description-96x96.png 96w\" sizes=\"(min-width: 1024px) 21vh, 47vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5970217c-7cc7-4eb3-8857-8a350943130f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1f2f9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-19fee01a-5dd9-4779-83b2-2634e8a1bcdc\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.49515%;top:-1.61812%;width:83.25243%;height:14.23948%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 2.272727272727273% 2.272727272727273% 2.272727272727273% 2.272727272727273%\" id=\"el-b6ebd87e-2d95-483a-bd1a-c951aaca06df\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3516034985422739% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">4. Show<\/span><span style=\"font-weight: 700\"> shipping costs<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.5%;top:15.21036%;width:75%;height:38.1877%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.847457627118644% 0.847457627118644% 0.847457627118644% 0.847457627118644%\" id=\"el-a6c2e121-6810-4b96-9bf5-f17e0a2d0a78\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.081917475728155% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>Everyone is busy and wants to do away with the procedure in a few simple steps, so don&#8217;t make it a massive bundle of information that ends up with a huge shipping cost. Start by being upfront with customers. Let them know the check-out price upfront. If your products allow flat-rate shipping, charge it.<\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:48.38188%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-76baec4a-af86-419b-8e20-7cce8d79c23f\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery.png\" alt=\"delivery\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112023\/delivery-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"07f74ce9-7a60-4e9a-a930-746a0ccca276\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1f2f9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-82607399-430f-4880-9073-3b6f796ee4e0\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.49515%;top:-1.45631%;width:83.25243%;height:21.19741%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 1.5267175572519083% 1.5267175572519083% 1.5267175572519083% 1.5267175572519083%\" id=\"el-5c094141-09da-4512-8df2-23fa845c48d9\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3516034985422739% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">5. Give customers the option to keep <\/span><span style=\"font-weight: 700\">shopping<\/span><span style=\"font-weight: 700\">.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.5%;top:23.94822%;width:75%;height:34.95146%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.9259259259259258% 0.9259259259259258% 0.9259259259259258% 0.9259259259259258%\" id=\"el-90733ad2-8972-43b8-8047-5d2416e24ab8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.081917475728155% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>If customers may keep shopping before checking out, they may do so. However, customers often check your site to make sure they didn&#8217;t miss anything. Ecommerce marketing methods like this are straightforward to include into checkout. Put a \u201ckeep shopping\u201d button next to \u201ccontinue checkout\u201d. Please make both easy to find on your website.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:63.1068%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-92733aa4-037b-498d-8603-96ce9a8b7c03\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping.png\" alt=\"mobile-shopping\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06112205\/mobile-shopping-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/www.invitereferrals.com\/blog\/ecommerce-business-strategies\/\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to expand your E-Commerce business customer base? Check out these  amazing eCommerce business strategies to engage more customers.<\/p>\n","protected":false},"author":24,"featured_media":13338,"template":"","meta":{"web_stories_publisher_logo":12860,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-13328","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"58e249d3-0272-4efd-8ee3-6f81ec1b0c36"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather"},"fontSize":39,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.19,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-weight: 700\">Best eCommerce Business Strategies in 2023<\/span>","x":48,"y":0,"width":335,"borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"type":"text","height":188,"id":"dd3bcb55-c207-4576-9ba9-c9f224780a23","marginOffset":-2.6129999999999995},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","width":512,"height":512,"sizes":{"medium":{"file":"ecommerce-300x300.png","width":300,"height":300,"filesize":17518,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-300x300.png"},"thumbnail":{"file":"ecommerce-150x150.png","width":150,"height":150,"filesize":9412,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-150x150.png"},"gridlove-a4":{"file":"ecommerce-370x150.png","width":370,"height":150,"filesize":9042,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-370x150.png"},"gridlove-a4-orig":{"file":"ecommerce-370x370.png","width":370,"height":370,"filesize":21417,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-370x370.png"},"gridlove-b6":{"file":"ecommerce-285x300.png","width":285,"height":300,"filesize":17343,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-285x300.png"},"gridlove-b7":{"file":"ecommerce-335x300.png","width":335,"height":300,"filesize":18793,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-335x300.png"},"gridlove-b8":{"file":"ecommerce-385x300.png","width":385,"height":300,"filesize":18246,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-385x300.png"},"gridlove-b9":{"file":"ecommerce-435x300.png","width":435,"height":300,"filesize":19543,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-435x300.png"},"gridlove-b12":{"file":"ecommerce-512x300.png","width":512,"height":300,"filesize":9902,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-512x300.png"},"gridlove-d3":{"file":"ecommerce-270x300.png","width":270,"height":300,"filesize":16619,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-270x300.png"},"gridlove-d3-orig":{"file":"ecommerce-270x270.png","width":270,"height":270,"filesize":15690,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-270x270.png"},"gridlove-d4":{"file":"ecommerce-370x300.png","width":370,"height":300,"filesize":18913,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-370x300.png"},"gridlove-d4-orig":{"file":"ecommerce-300x300.png","width":300,"height":300,"filesize":17518,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-300x300.png"},"gridlove-d5":{"file":"ecommerce-470x300.png","width":470,"height":300,"filesize":19244,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-470x300.png"},"gridlove-d6":{"file":"ecommerce-512x300.png","width":512,"height":300,"filesize":9902,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-512x300.png"},"gridlove-thumbnail":{"file":"ecommerce-80x60.png","width":80,"height":60,"filesize":4682,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-80x60.png"},"web-stories-publisher-logo":{"file":"ecommerce-96x96.png","width":96,"height":96,"filesize":5256,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-96x96.png"},"web-stories-thumbnail":{"file":"ecommerce-150x150.png","width":150,"height":150,"filesize":9412,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce-150x150.png"},"full":{"file":"ecommerce.png","width":512,"height":512,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce.png"}},"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#161717","blurHash":"UBDcXZ}R00IWMx:$?bKl00Mx%3K4Iq69OD;0","creationDate":1693998352000,"src":"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/09\/06110553\/ecommerce.png","id":13329,"alt":"ecommerce","local":false},"type":"image","x":78,"y":295,"width":256,"height":256,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"69da8a4f-5456-41d4-bd36-eb04f441e2f2"}],"backgroundColor":{"color":{"r":225,"g":242,"b":249}},"id":"9e76aa14-4d81-422c-a72a-60c3b2ef48c5"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"82372474-94af-482f-afef-160fd5a9fbb3","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather"},"fontSize":36,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.19,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-weight: 700\">1. 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