{"id":12991,"date":"2023-08-01T05:53:57","date_gmt":"2023-08-01T05:53:57","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?post_type=web-story&#038;p=12991"},"modified":"2023-08-01T05:54:00","modified_gmt":"2023-08-01T05:54:00","slug":"guerilla-marketing","status":"publish","type":"web-story","link":"https:\/\/www.invitereferrals.com\/blog\/web-stories\/guerilla-marketing\/","title":{"rendered":"What Is Guerilla Marketing &#038; 5 Types of Guerilla Marketing"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Awght%40700\" rel=\"stylesheet\"\/>\n<style 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Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>What Is Guerilla Marketing &amp; 5 Types of Guerilla Marketing<\/title><link rel=\"canonical\" href=\"https:\/\/www.invitereferrals.com\/blog\/?post_type=web-story&amp;p=12991\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"InviteReferrals\" publisher-logo-src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/07\/21085427\/InviteReferrals-Logo.webp\" title=\"What Is Guerilla Marketing &amp; 5 Types of Guerilla Marketing\" poster-portrait-src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01055339\/cropped-What-Is-Guerilla-Marketing-5-Types-of-Guerilla-Marketing-1-scaled-1.jpg\"><amp-story-page id=\"c9aa61cc-1c58-4bb9-a955-3140bbe936f8\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1d11c124-60e9-4e7a-b3d4-b0a2551712b1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.80097%;top:0;width:78.39806%;height:27.6699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.1695906432748537% 1.1695906432748537% 1.1695906432748537% 1.1695906432748537%\" id=\"el-1b67c363-6555-4956-8b3a-481604b4dc4d\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">What Is Guerilla Marketing &amp; 5 Types of Guerilla Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.92718%;top:33.81877%;width:70.14563%;height:49.02913%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-41f7ab97-64ee-4efb-9654-9fc2f0cfb245\">\n<div style=\"position:absolute;width:104.8443%;height:100%;left:-2.42215%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching.png\" alt=\"coaching\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01052329\/coaching-96x96.png 96w\" sizes=\"(min-width: 1024px) 32vh, 70vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8486e458-a7c2-4a02-b989-5e5b2d49ee92\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4e883f4e-bcf6-4214-b5a0-894be971e426\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.80097%;top:0;width:78.39806%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-a1d04f79-0c85-44b8-8a33-0d9e7525c1c6\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">What Is Guerilla Marketing?<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:20.22654%;width:76.45631%;height:17.31392%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.8691588785046727% 1.8691588785046727% 1.8691588785046727% 1.8691588785046727%\" id=\"el-26ce7a1a-3f50-4f8c-8ad1-6276a22cda77\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08035714285714252% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Guerilla marketing is an unconventional and low-cost strategy that creates maximum impact through creativity and surprise to engage the target audience.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:44.17476%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-79fb914c-fef5-4032-98e4-3b146c86dee9\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing.png\" alt=\"digital-marketing\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053449\/digital-marketing-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ac364acc-b45b-4c33-a30f-c2bc22debfbe\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-29e3f165-c56b-4313-9a09-0b4198cfe153\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.04369%;top:0;width:78.39806%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-0e8a8881-cca4-4e7c-ab61-e937f74d4871\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Different Types of Guerrilla Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.01456%;top:20.22654%;width:76.45631%;height:24.43366%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.3245033112582782% 1.3245033112582782% 1.3245033112582782% 1.3245033112582782%\" id=\"el-7ea90c93-2639-4b0c-be9c-0b17465b74e8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08035714285714252% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">There are a few subcategories of Guerrilla Marketing that are based on your business niche and requirements. These are Indoor Marketing, Event Ambush Guerrilla Marketing, Outdoor Marketing, Experiential Guerrilla Marketing, etc.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:47.73463%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4c698961-d9a6-421f-9b9e-93fc85d11650\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1.png\" alt=\"email-marketing (1)\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053648\/email-marketing-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6631bf19-d382-4855-8aa6-698df9491045\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d65b294b-d025-4eee-855d-6a5162022d81\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:0;width:78.39806%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-36094ed3-2498-4416-911f-2e76d60b7ce2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Indoor Guerrilla Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:20.22654%;width:76.45631%;height:13.91586%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 2.3255813953488373% 2.3255813953488373% 2.3255813953488373% 2.3255813953488373%\" id=\"el-2baefbae-cc76-438b-a984-0a0860c0305f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08035714285714252% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Add something to the pre-existing urban setting at indoor locations like buildings, shops, universities, train stations, campuses, etc.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:40.7767%;width:75.72816%;height:50.48544%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1cc5a6ec-1a35-4236-91c2-dcbac4282697\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing.png\" alt=\"marketing\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01053857\/marketing-96x96.png 96w\" sizes=\"(min-width: 1024px) 34vh, 76vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"30e4d476-49f3-4059-b575-46301f9d9196\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3160db57-7127-4c0c-b1c1-bd4659328421\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:0;width:78.39806%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-43644f5d-da57-4ccb-a055-818e2e7a1da2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Outdoor <\/span><span style=\"font-weight: 700\">Guerrilla Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:20.38835%;width:73.05825%;height:24.43366%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6644518272425249% 0.6644518272425249% 0.6644518272425249% 0.6644518272425249% \/ 1.3245033112582782% 1.3245033112582782% 1.3245033112582782% 1.3245033112582782%\" id=\"el-1a7d41db-0f11-4dd4-a302-c01795da2cc1\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0840946843853817% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">This marketing category is very much comparable to indoor Guerrilla Marketing. It takes place at outdoor locations like on to a statue, puts temporary artwork on streets or sidewalks, and has more exciting ideas.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:50.80906%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b872f10b-3df1-42d3-b463-07bf306c8eff\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign.png\" alt=\"sign\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054042\/sign-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1b6a28fd-5a16-4f26-a55c-f0614ce6e96f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6c882295-11e5-489b-a665-ecd5968dd2e8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.95146%;top:0.32362%;width:78.39806%;height:6.79612%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 4.761904761904762% 4.761904761904762% 4.761904761904762% 4.761904761904762%\" id=\"el-5b5c7041-8e57-440c-be4c-55fb9790c36f\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Buzz Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:14.88673%;width:78.39806%;height:17.31392%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 1.8691588785046727% 1.8691588785046727% 1.8691588785046727% 1.8691588785046727%\" id=\"el-ba0e808e-a2a2-4125-af3d-a7f8a9625b80\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.07836687306501515% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Buzz marketing or viral marketing aims to maximize word-of-mouth potential for a campaign or product through customer conversations, social media, and other communication channels.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:45.14563%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4df8e5b5-aff1-4190-9005-e52ea19e3706\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1.png\" alt=\"buzz-marketing (1)\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054715\/buzz-marketing-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bcb16199-44d0-48db-9230-b86e22cd2fb0\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fa0cb751-420b-4456-8d60-27eda0a6c63f\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:0;width:78.39806%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-9505fa69-25be-4f71-8eb6-fc0fe36c0c10\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Experiential Guerrilla Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:20.22654%;width:76.45631%;height:10.35599%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 3.125% 3.125% 3.125% 3.125%\" id=\"el-f221e4b8-7f0d-4e3b-af8d-4b8b488a8e3d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08035714285714252% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Here, you can incorporate more categories to require the public to interact with the brand.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:40.45307%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-18c4e342-8e1d-4b89-af4d-cef7673a99d7\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing.png\" alt=\"social-marketing\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054335\/social-marketing-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"082aa599-1635-4574-867c-d2c0499b7481\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#dfc1dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4eb2c093-315f-4d69-b4aa-b35f7dedddbf\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:0;width:78.39806%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-d03f10e3-1260-4511-8c19-c2c59a22d59c\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10100619195046383% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Event <\/span><span style=\"font-weight: 700\">Ambush Guerrilla Marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:20.22654%;width:76.45631%;height:17.31392%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.8691588785046727% 1.8691588785046727% 1.8691588785046727% 1.8691588785046727%\" id=\"el-e99f0dd1-1c73-4317-b011-f33bad5bbd97\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08035714285714252% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">ttempt to leverage the audience of some progressive event with your campaign to advertise a product more noticeably. Usually, it is done without taking approval from the sponsor.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.93204%;top:47.08738%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2ea3c2d6-de02-4c2f-bdf7-51ecb8e89281\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1.png\" alt=\"marketing (1)\" srcSet=\"https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1.png 512w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1-370x370.png 370w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1-300x300.png 300w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1-270x270.png 270w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1-150x150.png 150w,https:\/\/cdn3.invitereferrals.com\/blog\/wp-content\/uploads\/2023\/08\/01054209\/marketing-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/www.invitereferrals.com\/blog\/guerrilla-marketing\/\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unleashing the Potential of Guerilla Marketing: Thinking Outside the Box. Learn 5 Dynamic types for Unconventional 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